- 期刊
游泳池消費者服務品質與消費忠誠度之影響
A Study Related on Service Quality and Consumer Loyalty of Swimming Pool-As an Example of Consumers Swimming in the Kaohsiung-Pingtung Area
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並列摘要
The purpose of the study was to reveal the service quality and loyalty of swimming pool consumer in Kaohsiung and Ping-Tung Area. Subjects of the study were 235 questionnaires were used to collect data. Data were analyzed by factor analysis, canonical correlation. The results indicated that: the service quality of swimming pool consumer was good predictors to loyalty.
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