Title

游泳池消費者服務品質與消費忠誠度之影響

Translated Titles

A Study Related on Service Quality and Consumer Loyalty of Swimming Pool-As an Example of Consumers Swimming in the Kaohsiung-Pingtung Area

Authors

陳文銓(Wen-Chung Chen)

Key Words

游泳池消費者 ; 服務品質 ; 消費忠誠度 ; Swimming pool consumer ; service quality ; loyalty

PublicationName

屏東教大運動科學學刊

Volume or Term/Year and Month of Publication

5期(2009 / 08 / 01)

Page #

153 - 166

Content Language

繁體中文

Chinese Abstract

本研究旨在暸解游泳池消費者服務品質與消費忠誠度之影響關係,以高屏地區游泳池消費者為研究對象進行問卷調查,有效問卷為235份,經因素分析、典型相關分析結果顯示:游泳池消費者服務品質對消費忠誠度有正向影響關係。

English Abstract

The purpose of the study was to reveal the service quality and loyalty of swimming pool consumer in Kaohsiung and Ping-Tung Area. Subjects of the study were 235 questionnaires were used to collect data. Data were analyzed by factor analysis, canonical correlation. The results indicated that: the service quality of swimming pool consumer was good predictors to loyalty.

Topic Category 社會科學 > 體育學
Times Cited
  1. 李元宏(Yuan-Hung Lee)(2013)。室內溫水游泳池服務品質、服務價值與滿意度關係之研究。運動研究。22(2)。69-79。