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  • 期刊

運動發展的流行觀點

Popular Viewpoints on Sports Development

摘要


台灣的運動發展,隨時代與社會型態的改變,以及媒體的影響,形成一股流行風潮。許多運動項目的發展,就像流行商品一樣不斷衍替。固然,運動的發展曲線如同經濟發展;有高低起伏,有興盛衰敗。但運動有其深層的價值、意義和目的,所以運動推廣需要紮根、需要制度、需要一套完整的計畫才能健全發展。流行能夠抓緊社會變化的節奏,它是種社會發展的趨勢。運動也會隨時代改變而呈現不同的風貌,因為推廣運動的目的,就是要吸引更多人參與運動。運動可以是娛樂、可以是商品也可以是流行的代名詞,只是運動之所以不同於其它事物,就在於運動所蘊含的價值。

關鍵字

發展策略 流行文化

並列摘要


Sports in Taiwan seems to be called popular-sporting culture. Lots of sports development are like popular commodities-come and go hurriedly, emerged in people's memory soon. Sports development curve is like that of economics development, with its peak, decline, ups and downs; nevertheless, sports have its own deep value, meaning and purpose. For the purpose of systematical development, it should be implemented by the rooted, systemized, thorough full set plans.Popularity is an inevitable tendency, never mentions it's wrong or right. Sports, as of a certain, are shown by varied styles and features due to the times. However, in order to attract more people to participate the sport, the trend, tendency and popularity should be focused. Sports could be a recreation, a commodity, or a pronoun of popularity. However, sports are unique for the meaning behind the popularity and it should go be back to discuss for its essence.

並列關鍵字

strategy popular culture

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