明新技術學院運動中心委外經營不同顧客滿意度之研究

本研究置在瞭解明新科技大學運動中心委外經營不同顧客使用後的滿意度現況。並探討不同顧客及性別的滿意度差異，以提供各大專院校委外經營策略及營運公司參考。本研究採用自編「明新技術學院運動中心服務滿意度調查問卷」為研究工具，以明新技術學院運動中心保齡球館及游泳池之使用者：一般顧客及學生顧客為研究對象共取得有效問卷962份。所得的資料採描述統計、t考驗等方法進行資料處理分析其結果如下：運動中心使用者滿意度，一般顧客比學生高；學生對運動中心收費價格顯示比較不滿意。對學校及營運公司建議：學校應為學生爭取合理收費價位；營運公司應改善設備提升服務品質以確保顧客的價值。

關鍵字

運動中心；委外經營；使用者滿意度

並列摘要

This research analyzed customers' sastifaction in the BOT project of Ming Shin Institute of Technology Spots Center after they had used these facilities. Also prepared are different sastisfaction variations that result from samples of different backgrouds and genders in an attempt to provide higher education institutions with some helpful information of dealing business of its category late on. Our major instrument is a self-designed questionnaire, ”The Survey Questionnaire of Satisfaction to the Service of Ming Shin Istitute of Technology Sports Center”. Our samples included general customers and student customers, utilizing bowling courses and swimming pool of the target sports center. Among replied survey questionnaires, 962 copies are effective. We obtained the following results through description statistics and t test: General customers are more satisfied than student customers do, with the services offered by the sports center. Student customers are less satisfied with admission fees. We also formulate some helpful suggestions: There is a responsibility for the school representatives to bargain, for student customers, a more reasonable fare structure. There are some urgent jobs for the contracted operation organization, upgrading hardware equipment, promote service quality, and protecting customers' investment values.

並列關鍵字

sports center ； B. O. T ； customers' satisfaction

國際替代計量

明新技術學院運動中心委外經營不同顧客滿意度之研究

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