The Study on Evaluation Indicator System: The Case of Hospitality Industry

酒店行业评价指针系统确定方法研究

施婷婷(Ting-Ting Shi) ； 吴杰(Jie Wu) ； 宋马林(Ma-Lin Song)

《Journal of Data Analysis》 6卷2期 (2011/04) Pp. 137-153

https://doi.org/10.6338/JDA.201104_6(2).0008

摘要

面临激烈的市场化竞争，酒店的运营和管理的表现对酒店的盈利性，甚至生存起到至关重要的作用。本文首先总结了输入输出指标建立的四个基本原则，即全面性，代表性，关联性，多样性。之后，提出分别用模糊聚类分析、非参数检验、秩相关系数的方法保证选取的指标满足以上四个条件。最后，将该方法应用于酒店行业，建立了完善的酒店行业评价指标体系。

關鍵字

酒店行业 ； 指标体系 ； 模糊聚类分析 ； 非参数检验 ； 秩相关系数

並列摘要

Facing the fierce competitions, the performance of hotel operations and management plays an important role to determine a hotel's profitability and even its survival. In this paper, we first conclude the four principles on establishing the input and output indicators which are used to measure the performance of the company, namely comprehensiveness, representativeness, relationship and diversity. Then we use fuzzy clustering analysis, nonparametric test and rank correlation coefficient respectively to ensure that the elected indicators satisfy the four principles. At last, we apply this method to the hospitality and build a improving evaluation indicator system.

並列關鍵字

The hospitality ； Indicator system ； Fuzzy clustering analysis ； Nonparametric test ； Rank correlation coefficient

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