Differences between Local Residents' and Visitors' Environmental Perception of Landscape Change of Rural Communities in Taiwan

Chun-Wei Tsou ； Sheng-Jung Ou

《創藝學報 JAD》 7期 (2019/05) Pp. 161-176

摘要

Rural community development on landscape environment has become a hot issue in making rural travel attractions and this development phenomenon is getting popular in Taiwan. Visitors' environmental perception on rural landscape environment would affect their behavior, impressions, and willingness-to-return about that rural area. Therefore, residents and visitors who travelled in the top ten rural villages of Taiwan elected in 2007 were subjects in this research in order to analyze differences between local residents' and visitors' environmental perception of landscape change of rural communities. Three factors, perception on rural environmental change, perception on rural environmental characteristic, and perception on life emotion about rural environment, were extracted after exploratory factor analysis was done on acceptability of perception on community landscape environment of all subjects. The result of this research could act as references for management of landscape environment in developing rural communities. It is expected that numerous difference could be avoided between development goals of rural communities and visitors' perception on landscape environment.

關鍵字

Rural community ； Local resident ； Visitor ； Environmental perception