大溪木藝生態博物館形象建置之研究與規劃

The Visual Identity System for Taoyuan City Daxi Wood Art Ecomuseum

唐千惠(Chien-Hui Tang) ； 林昆範(Kun-Fan Lin)

《傳承與創新-文化混血的設計創意》 十五屆 (2016/12) Pp. 247-262

https://doi.org/10.6678/IICHC.2016.17

摘要

桃園市立大溪木藝生態博物館（簡稱大溪木博館），甫於2015 年春天開館，博物館以整個大溪老城區為經營範圍，包含大溪的自然、人文、生活、生產等多元面向，以及各種歷經百年積累交織而成的生活文化，皆在博物館的創設理念之內。本研究以大溪木博館為對象，透過文獻探討、實地調研、深入訪談、問卷調查之後，導入品牌思維與形象規劃，並進行整體形象的視覺設計及系統建置，以期提升博物館的品牌形象與品牌價值，帶動發展大溪獨特的地方產業與生活風格，進而打造出完備且適切的「大溪文化品牌」，提振大溪的地方產業與觀光發展。

關鍵字

生態博物館 ； 博物館形象 ； 文化品牌 ； 大溪木藝生態博物館

並列摘要

In recent years, aesthetics of life has become popular fields of research due to the establishment of cultural related regulations and the rise of creative economy. Local places start to pay attentions to their origin, inheritance, integration, transformation and the reinterpretation within the culture and industries, and bring a new Asian lifestyle. Through in-depth analysis and investigation, the meaning of culture has been represented, and history becomes vivacious stories and life footprints rather than a dull subject in class. It draws people closer to the land, allowing them to know more about their own culture. The study aims to remold the image of Daxi based on the local branding perspective by four main aspects, which are, mountain forest, river port, street house facade, and wood art. It also properly connects the tourism industry. Therefore, the town known for its wood art is carved with both rich cultural heritage and economic value.

並列關鍵字

Eco-museum ； Museum image ； Cultural Branding ； Daxi Wood art Ecomuseum