Title

航空從業人員的流行焦慮與炫耀性消費關係

Translated Titles

A Study of Fashion Anxiety in Predicting Conspicuous Consumption among Airline Industry Practitioners

DOI

10.6862/JTIAM.202108_4(1).0002

Authors

方文熙(David Fang);林佩嫻(Pei-Hsien Lin)

Key Words

流行焦慮 ; 炫耀性消費 ; 地勤人員 ; 空服員 ; 航空業 ; fashion anxiety ; conspicuous consumption ; flight attendants ; ground crew ; airline industry

PublicationName

觀光產業與航空管理期刊

Volume or Term/Year and Month of Publication

4卷1期(2021 / 08 / 01)

Page #

29 - 46

Content Language

繁體中文

Chinese Abstract

本研究目的是探討航空業從業人員的流行焦慮預測炫耀性消費,以及了解性別與職務所扮演的角色。受試者為台灣國際航空公司之員工404名,其中有三種成員:男性地勤人員74人、女性地勤人員130人和女性空服員200人。以立意抽樣進行問卷調查。問卷分成三部分:基本資料、流行焦慮量表及炫耀性消費量表。結果發現流行焦慮中的流行敏感度構面、流行安全感構面、流行消費壓力構面可以預測炫耀性消費;在航空業的不同性別的男性地勤人員與女性地勤人員在炫耀性消費上沒有差異,不同職務的女性地勤人員與女性空服人員在炫耀性消費上也沒有差異;性別與職務兩者並沒有扮演調節的角色,不會影響流行焦慮與炫耀性消費的關係。該結果對於航空業有更深入之瞭解,幫助理解航空業從業人員的心理健康。

English Abstract

The purpose of this study was to examine fashion anxiety predicting conspicuous consumption among airline industry practitioners and to understand the moderating role played by gender and duty. The participants were 404 employees of the airlines of Taiwan international routes. The questionnaire survey was conducted by intentional sampling. There were three main types of participants: 74 male ground crew, 130 female ground crew, and 200 female flight attendants. The survey questionnaire was divided into three parts: basic information, fashion anxiety scale, and conspicuous consumption scale. It was found that the three subcomponents of "sensitivity of fashion", "security of fashion", and "pressure of fashion consumption", could predict conspicuous consumption; there was no difference in conspicuous consumption between male and female ground crew in the airline industry, and there was no difference in conspicuous consumption between female ground crew and female flight attendants in different positions; gender and position did not play a moderating role in the relationship between fashion anxiety and conspicuous consumption. Gender and position did not play a role in moderating the relationship between fashion anxiety and conspicuous consumption. The results provide insight into the airline industry and help to understand the mental health of the airline workforce.

Topic Category 人文學 > 地理及區域研究
工程學 > 交通運輸工程