產品結構之動態觀點與企業組織能力搭配之研究－以日系H公司開發光學讀寫頭為例

A Study of The Relationship Between Product Architecture and Organizational Capabilities Using Dynamic Approach - A Case of The Japanese H Company

楊英賢(Ing-Shane Yung) ； 潘佳駿(Chia-Chun Pan) ； 林柏年(Bo-Nien Lin)

《經營管理論叢》 13卷1期 (2018/06) Pp. 1-18

https://doi.org/10.6872/OMR.201806_13(1).0001

摘要

本研究嘗試以「產品結構」理論為基礎，再結合「組織能力」觀點，以光學讀寫頭領導廠商的日系H公司為個案探討對象，進行訪談解析，考察光碟機之光學讀寫頭在不同開發時期，其產品結構形態是否跟著有所不同？又其屬於何種產品結構形態？企業如何構築本身獨特的組織能力？隨著產品結構的變化，如何搭配合適的組織能力，以提升企業經營績效？本研究經考察訪談及整理歸納如下數點之重要發現：第一、隨著產品開發時期的不同，其產品結構亦呈現動態之變化。第二、不同的產品結構變化型態，如搭配適合的組織能力，能提升企業的經營績效。產品結構整合型程度越高，如搭配協調統合型組織能力者，越能提高企業經營績效。而產品結構模組型程度越高，如搭配精挑細選或模組量產型組織能力者，越能提高企業經營績效。第三、本研究推論及驗證之命題，除有助於釐清產品結構的動態變化與企業組織能力搭配的對應關係外，並擴大對產品結構及資源基礎理論的應用範圍。

關鍵字

產品結構 ； 組織能力 ； 經營績效

並列摘要

This study attempts to combine the concepts of product architecture and organizational capabilities to study the following topics: a) whether or not the product architecture is different in the various development stages of OPH, b) what type of product architecture is it, and c) how to respond to the changes in product architecture by adopting the right organizational capabilities to maximize business performance. There are three important findings in the study: Firstly, in the different stages of product development, the product architecture also shows dynamic changes. Secondly, the changes in product architecture, if using the right organizational capabilities, can improve business performance; the higher level the product architecture is integrated, if with the ability to coordinate and integrate organizational capabilities, the more the business performance is improved; the higher level of the product architecture is in module, if with the ability to select organizational capabilities, the more it improves business performance. Thirdly, other than validating some propositions and clarifying the correspondence between product architecture and organizational capabilities, this study extended the domain of applications of the product architecture and resource-based theory.

並列關鍵字

Product Architecture ； Organizational Capabilities ； Business Performance