實用商業詞彙之流行度搜索與世界競爭力關係

The Relationship of Buzzword Search Popularity and World Competitiveness

黃雪莉(Seah-Li Ng)

指導教授 ： 曹承礎

國立臺灣大學/管理學院/企業管理碩士專班/碩士(2017年)

https://doi.org/10.6342/NTU201700898

摘要

現今，每個經濟個體在強調對實現世界競爭力之重要性有所提升，且其常與近期在網路搜尋引擎上所進行的流行實用商業詞彙搜尋的增長同一時期出現。本研究的目的在於調查流行實用商業詞彙流行度的搜尋與世界經濟競爭力表現之間的關係。我們以更具體的經濟脈絡與統計學之方法來檢驗出兩者之運用可能性，一是從谷歌搜尋趨勢得知逐步流行的相關實用商業詞彙， 以及藉由世界經濟論壇中的每年全球競爭性報告所選擇的全球競爭力指數。在本文中，我們獲得了有意義性的結果，即兩個數據透過實驗和採用那些高度排名的國家來做出評估，亦顯示出它們有顯著地相互關聯。最後在所有的情況下，我們的研究模式產生了新的方向，且對於驗證實用商業詞彙流行度之搜尋提供了有用的資訊，讓其可以成為世界競爭力表現的指標。

關鍵字

流行語 ； 搜索流行度 ； 全球競爭力指數 ； 相關性 ； 回歸模型

並列摘要

Today, every economy entity towards a rise in stress importance of world competitiveness is often contemporaneous with an increase in recent trendy buzzword search interest conducted on web search engines. The purpose of this study was to investigate the relationship between the buzzword search popularity and world economy competitiveness performance. In the more specifically economic context and statistical approach, we examined the possibility of both using the related buzzword web search interest over time from Google Trends and the selected Global Competitiveness Index from annual Global Competitiveness Report of World Economic Forum. In this paper, we obtained meaningful results which both data exhibit significant correlation through experimentation and also assessed with those highly ranked countries. Finally in all cases, our research model yields new directions and adds useful information to verify buzzword search popularity can be an indicator of world competitiveness performance.

並列關鍵字

buzzword ； search popularity ； global competitiveness index ； correlation ； regression model

參考文獻

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