應用當代科技進行人文社會科學研究一直是學術界所重視的領域。本研究利用資通訊技術,配合新興的網際網路公眾參與式地理資訊系統 (Web-based Public Participation Geographical Information System, Web-based PPGIS) 及Web 2.0概念,開發出一個宣傳及討論城市意象的網路平台。透過網站流量統計、問卷分析及使用者回應的方式,以探討及評估使用網路式PPGIS重塑城市意象的可能性。從網站流量統計得知研究網站的使用者廣泛分佈於世界各地,但以來自台灣、香港、澳門、中國大陸和馬來西亞等地的使用者為主。從問卷分析得知網站能有效地傳播有別於傳統的澳門意象,而且由使用者發佈的旅遊故事或生活經驗具有相當的參考價值,可是使用者參與討論的意願相對較低。從使用者的回應得知大部分的使用者都肯定本研究的價值,並認同透過研究網站及公眾參與的方式能有效地重塑城市意象。基於以上的分析及討論,提出本研究的結論為使用網路式PPGIS重塑城市意象具有相當的可行性。
Recently, scientific research involving human societies has embraced emerging and innovative technology. This paper combines emerging ideas encompassing Public Participation Geographical Information Systems (PPGIS) with Web 2.0 software developments through the development of a website platform to advertise and discuss the issue of city image in Macau. This project aims to evaluate the feasibility of a PPGIS’s ability to reform the image of city. According to website statistics, users from around the world accessed the website with the majority of hits coming from Taiwan, Hong Kong, Macau, China and Malaysia. Survey analysis showed that most participates believe a PPGIS website can help improve the image of Macau. Users of the platform commented that having the public participate encouraged a new view of the city, thus proving its effectiveness. This study has come to the conclusion that it is possible to reform the image of a city using a web-based PPGIS tool.