With a rapid growth in social media and internet, consumers’ shopping custom has been gradually changed these years. From window shopping to online shopping, now social media shopping on the mobile devices becomes a new trend of business model. Take the most popular social media player in Mainland China, Wechat, as an example. A new business model called WeChat Business Model is rising and almost covered to all the WeChat users. What kind of business model it is? What’s the feature of those successful business? How we could follow this WeChat Business Model? This research paper will centralize on the marketing and operation aspect of the WeChat Business Model and analyze its competitive strategy in business. A case company, Shenzhen Huashengpai Internet Technology Limited Company, which built its WeChat Public Platform named “Nutrip”, will be introduced in the later chapter to reappear the WeChat Business Model from its establishment to its regular business.
為了持續優化網站功能與使用者體驗,本網站將Cookies分析技術用於網站營運、分析和個人化服務之目的。
若您繼續瀏覽本網站,即表示您同意本網站使用Cookies。