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  • 學位論文

黑暗觀光遊客之情緒體驗與再訪意願:黑暗吸引力之中介效果-以台灣「國民革命忠烈祠」為例

Willingness to visit graves: Empirical evidence from Martyrs’ Shrine based on visitors’ emotional experience

指導教授 : 王俊豪

摘要


黑暗觀光(dark tourism),或是遊訪至與死亡、災難和悲劇關聯的地方及景點並非新的現象。從人們有能力旅行以來,就曾經前往這樣的黑暗觀光地去從事休閒活動。然而,特別是在東方社會,由於人們對於死亡議題的隱諱,甚至選擇「隱藏」起來,以至於研究此一現象的學者仍在少數,相關討論也從近五年內才開始發展。這種與死亡或災難相關之黑暗議題與一般概念中通常與快樂、放鬆相連結的觀光旅遊是否能夠連結起來呢?本研究透過實證研究的方式,並且使用Plutchik的情緒輪及情緒立方體理論來說明黑暗觀光遊客之基本情緒體驗與一般休閒活動中遊客情緒體驗的差異。本研究首先回顧國內外關於黑暗觀光之相關文獻,接著以位於台北市圓山的「國民革命忠烈祠」參訪遊客為研究對象,使用等距抽樣方式發放問卷,共計發放問卷數330 份,回收有效問卷數306 份。資料分析方法包括:描述性統計、Pearson相關分析、信度分析、t 檢定、單因子變異數分析及多元迴歸分析法,以SAS統計軟體9.2版為主要的資料分析工具。 主要研究結果顯示,1. 不同旅遊特性及人口特徵變項的遊客對於情緒體驗、黑暗吸引力及再訪意願具有顯著差異;2. 黑暗吸引力在情緒體驗及再訪意願之間的有中介效果。3. 哀傷及歡樂感受皆可有效預測黑暗觀光地的再訪意願,正向及負向情緒並存於黑暗觀光地的遊客情緒體驗之中。因此,遊客在休閒活動中所希望獲得的已經不再只是完全正向的感受,體驗到負向的情緒感受也會是遊客願意一再參訪的原因,本研究同時提出後續建議,期望拓展台灣在黑暗觀光領域之發展。以及相關研究者未來研究之參考及方向。

並列摘要


Dark tourism, or visiting sites or attractions associated with death, disaster and tragedy is not a new phenomenon, as long as people are been able to visit such places and events. Nevertheless, in our general idea, it is impossible to connect leisure with dark side, because the former is often related to happy or exhilarating feeling while the latter is akin to horrific or gloomy feeling, especially in the Far-East nations; we palpably avoid mentioning about demise or disaster, sometimes we even repress it. As a result, the affiliated archives are limited so far; respectively some related researches are presented in recent years. Therefore, the purpose of this study is to address this gap in the literature. This study will utilize Plutchik’s theory of emotional wheel and emotional solid to investigate visitors’ feeling during visiting Martyrs’ Shrine. Simultaneously, we further explore the mediating effects i.e. the appeal of dark tourism aligned with the intention of tourist participating in the unconventional itinerary, in explicit, on the emotional level. Approach-wise, a multilateral scheme was conducted in which SAS 9.2 was being maneuvered as a statistical tool in addition to the descriptive statistics, Pearson's correlation coefficient analysis, reliability analysis, t-test and one-way ANOVA were executed in attempt to scrutinize the amassed data. Eventually, the multiple regression analysis corroborated the mediating functionality extracted from dark attractions. Meanwhile, a systematic sampling was adopted via survey;330 visitors were being sampled with a totality of 306 valid questionnaires were substantiated;gender-wise, there are 136 males and 170 females amid the respondents. The results of this study unseal dual revelations: (1) Quantitative analysis indicates that significant deviations were found between respondents’ socioeconomic background and how their characteristics related to dark tourism. (2) In terms of revisiting, happy and expectation are deemed the predominant mediators, while dark attractions are particularly maneuvered through the woeful sentiments, such as sadness. In brief, this study prove that positive feeling is not the solely response visitors’ are intended to receive; people will be more impressed about the sites when negating visceral such as fear or sadness. Therefore, it worth to develop dark tourism spots in the cause of fulfilling some visitor’s wishes to feel differently, and we should also construct the literature of dark tourism in order to fit the Far-East nations.

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被引用紀錄


郭家禎(2014)。探討黑暗觀光旅遊動機與環境態度之關係並研擬小林村紀念公園管理策略〔碩士論文,國立高雄餐旅大學〕。華藝線上圖書館。https://doi.org/10.6825%2fNKUHT.2014.00034

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