BanBan company and its brand of snack bars is new company from Taipei, Taiwan, which plans to start operation on January 2018. In the heart of business idea lies wish of two company owners to offer healthy and functional snacks which can improve consumers’ health, mood and overall life quality. Based on analysis of latest snack market trends BanBan company see big potential for new business. Current business plan in addition to market analysis focus on two main parts: operation strategy and marketing plan for the beginning of company operation. In business plan as well provided financial projections for the first 5 years of operation and reviewed risks, related to business.