Title

從地方到網絡,稻田裡的餐桌計畫─農村社企「幸福果食」的組織網絡

Translated Titles

Network Governance of Rural Social Enterprises:The Case of Love2Fruit’s “Dining Tables in The Fields”

DOI

10.6342/NTU201701674

Authors

謝旻育

Key Words

網絡治理 ; 價值認同治理 ; 農村型社會企業 ; 社會創新 ; 社會創新擴散策略 ; Network Governance ; Value Identity Governance ; Rural Social Enterprises ; Social Innovation ; Social Innovation Diffusion

PublicationName

臺灣大學建築與城鄉研究所學位論文

Volume or Term/Year and Month of Publication

2017年

Academic Degree Category

碩士

Advisor

陳良治

Content Language

繁體中文

Chinese Abstract

全球化下的糧食危機使人們不得輕忽農村的角色。至今,農村議題持續發燙,卻失去方向地迷失在各種風潮裡。政府和市場顛簸失衡於現代社會的種種議題,新組織型態社會企業被視為替代方案。所謂農村型社會企業也被視為是對農村議題有更好詮釋的替代方法,本文試圖分析社會企業與其網絡成員間治理機制。2012年,社會企業「幸福果食」,推出「稻田裡的餐桌計畫」,以走跳島嶼上的秘密農漁村景點,運用地方食材和農村意象包裝成驚喜饗宴,試圖透過此行動喚醒人們心中的農村價值。本研究藉由參與觀察與深度訪談,研究「稻田裡的餐桌計畫」實踐過程中,如何在社會企業有效率地動員各地方資源,並於多元行動者間取得平衡治理模式。 本研究發現餐桌計畫網絡屬於領導組織治理的網絡(Lead Organization-Governed Networks),所以此網絡得以高效率達成網絡目標。網絡核心幸福果食運用市場、階層、社會關係與價值認同等四種網絡治理機制,多重且並進在網絡內交互運用。而原先仰賴價值認同治理的社會企業,面臨組織擴張時的治理危機,必須轉向傳統治理手段以穩定組織運作。此外,為持續擴大社會影響力,需依據地方社會特性採取合適的社會創新擴散策略。而本研究中的社會創新移轉之案例,顯示社會企業為維繫營運會採取分支策略(Branching)移轉社會創新至農村社區。

English Abstract

The food crisis under globalization makes it hard for people to neglect the role of rural villages. The rural issues consistently have been discussed but seemed to have lost in many directions. As the government or market have been observed to work ineffectively in dealing with some problems resulted from modern society, this thesis aims to enhance our understandings regarding a new form of business organization, namely, the social enterprise, that has been observed to be one alternatinve mean to address rural issues. Specifically, it focuses on examining the governance mechanisms between social enterprises and their networked partners and uses a recent emerged Taiwanese social enterprise, Love2fruit, as the study case. In 2012, Love2fruit initiated a “Dining Tables in the Fields” project which serves feasts with local ingredients combined with unique rural experiences in the hope of evoking values of Taiwan’s rual villages. Based on data collected through participatory observation and in-depth interviews, this study particularly discusses how this rural social enterprise mobilize network resources required in undertaking its various “Dining Tables in the Fields” projects. According to this study, multiple governance mechanisms- market, hierarchy, social relations and value identity are identified that contribute to effective operation of Love2fruit-led networks in these projects. It is particularly noted that the governance mechanism might shift from value identity to the other traditional mechanisms when the social enterprise is confronted with the challenges resulted from organization expansion. Besides, in order to scale its social impacts, we also found that a social enterprise would employ different innovation-spreading strategies according to specific local contexts. Furthermore, as shown in our cases, to sustain its organization and business a social enterprise might adopt the branching strategy in the project of transferring innovation practices into rural villages.

Topic Category 工學院 > 建築與城鄉研究所
工程學 > 土木與建築工程
工程學 > 市政與環境工程
Reference
  1. 史美強 & 蔡武軒(2000)。網絡社會與治理概念初討。中國行政評論,10(1),33-74。
    連結:
  2. 余貞誼(2016)。網狀的鑲嵌, 隙狀的充填:人與社群媒介的嵌合傳記。臺灣大學社會學研究所學位論文。
    連結:
  3. 林鳳儀(2014)。 農學市集的經營運作─ 248 農學市集個案研究。中央大學管理學院高階主管企管碩士班學位論文。
    連結:
  4. 孫本初, & 鍾京佑(2006)。從地方政府到地方治理: 網絡治理之分析。中國地方自治,59(4), 33-54。
    連結:
  5. 孫智麗(2016a)。我國農業社會企業案例分析與現況調查。台灣經濟研究月刊,39(3),( 2016/03),29-34
    連結:
  6. 孫智麗 (2016b)。我國農業社會企業相關輔導措施及與策略規劃建議。臺灣經濟研究月刊,39(3),( 2016/03),58-67.
    連結:
  7. 陳美芬、王俊豪(2015)。工作假期實踐農事服務之可行模式研究。鄉村旅遊研究, 8(2), 9-22。
    連結:
  8. 陳美芬、陳麗雪(2013)。農村旅遊吸引力與體驗價值之研究。農業推廣文彙 58輯 , 33-49。
    連結:
  9. 陳佑寰(2014)。從讚到贊-群眾募資 VS. 微型新創事業。會計研究月刊, (339), 82-87。
    連結:
  10. 黃智彥, 張文龍, 李蕙玲 & 賴明信(2011)。以社會網絡分析驗證稻米產業的創新擴散。東吳經濟商學學報,(73), 67-108。
    連結:
  11. 黃湘淇(2014)。公益與營利的蹺蹺板── 社會企業在臺灣的生存之戰。臺灣大學新聞研究所學位論文。
    連結:
  12. 傅茹璋(2002)。新經濟時代地方文化產業發展之研究-以鶯歌陶瓷文化產業為例。規劃學報,(29), 39-57。
    連結:
  13. 董建宏&蔡岡廷(2015)。後世貿時代的新農業產業產銷體系建立與農村地區社會網絡再構:以台灣中部地區有機米為例。農林學報 64卷1期, 21-28。
    連結:
  14. 廖俊松(2007)。從網絡治理觀點觀察重建區社區總體營造計畫之執行。政策研究學報,(7), 35-64。
    連結:
  15. 鄭健雄(Jen-Son Cheng) &施欣儀(Hsin-Yi Shih)(2007)。 新鄉村主義與鄉村旅遊發展,鄉村旅遊研究, 1卷2期,1-17。
    連結:
  16. 鄭勝分(2007)。社會企業的概念分析。政策研究學報,第8期 ( 2007/06) ,71。
    連結:
  17. 闕河嘉 & 蘇冠銘(2009)。消費清境: 再現另類鄉村意象. 農業推廣學報, (26), 19-38.
    連結:
  18. 譚鴻仁(2007)。關係空間與鄉村發展:以龍潭椪風茶產業為例。地理學報(50),47-72。
    連結:
  19. Austin, J., Stevenson, H., & Wei‐Skillern, J. (2006). Social and commercial entrepreneurship: same, different, or both? Entrepreneurship theory and practice, 30(1), 1-22.
    連結:
  20. Bradach, J. L., & Eccles, R. G. (1989). Price, authority, and trust: From ideal types to plural forms. Annual review of sociology, 15(1), 97-118.
    連結:
  21. Borgatti, S. P., & Foster, P. C. (2003). The network paradigm in organizational research: A review and typology. Journal of management, 29(6), 991-1013.
    連結:
  22. Chowdhury, I., & Santos, F. (2010). Scaling social innovations: the case of Gram Vikas. In Scaling Social Impact (pp. 147-166). Palgrave Macmillan US.
    連結:
  23. Castells, M. (1996). The network society (Vol. 469). Oxford: Blackwell.
    連結:
  24. Ennis, Gretchen and West, Deborah (2010), Exploring the Potential of Social Network Analysis in Asset-based Community Development Practice and Research. Australian Social Work, 63(4), pp. 404- 417.
    連結:
  25. Jones, C., Hesterly, W. S., & Borgatti, S. P. (1997). A general theory of network governance: Exchange conditions and social mechanisms. Academy of management review, 22(4), 911-945.
    連結:
  26. Larson, A. (1992). Network dyads in entrepreneurial settings: A study of the governance of exchange relationships. Administrative science quarterly, 76-104.
    連結:
  27. Lettice, F., & Parekh, M. (2010). The social innovation process: themes, challenges and implications for practice. International Journal of Technology Management, 51(1), 139-158.
    連結:
  28. Low, C. (2006). A framework for the governance of social enterprise. International journal of social economics, 33(5/6), 376-385.
    連結:
  29. Lowndes, V., & Skelcher, C. (1998). The dynamics of multi‐organizational partnerships: an analysis of changing modes of governance. Public administration, 76(2), 313-333.
    連結:
  30. Marsden, T. (1998). New rural territories: regulating the differentiated rural spaces. Journal of rural studies, 14(1), 107-117.
    連結:
  31. Mason, C., Kirkbride, J., & Bryde, D. (2007). From stakeholders to institutions: the changing face of social enterprise governance theory. Management decision, 45(2), 284-301.
    連結:
  32. Mitchell, J. C. (1969). The concept and use of social networks. Bobbs-Merrill.
    連結:
  33. Moulaert, F. (2009). Social innovation: Institutionally embedded, territorially (re) produced. Social innovation and territorial development, 11-24.
    連結:
  34. Mulgan, G. (2006). The process of social innovation. Innovations, 1(2), 145-162.
    連結:
  35. Nyssens, M. (Ed.). (2007). Social enterprise: At the crossroads of market, public policies and civil society. Routledge.
    連結:
  36. O'Toole Jr, L. J. (1997). Treating networks seriously: Practical and research-based agendas in public administration. Public administration review, 45-52.
    連結:
  37. Poppo, L., & Zenger, T. (2002). Do formal contracts and relational governance function as substitutes or complements? Strategic management journal, 23(8), 707-725.
    連結:
  38. Provan, K. G., & Kenis, P. (2008). Modes of network governance: Structure, management, and effectiveness. Journal of public administration research and theory, 18(2), 229-252.
    連結:
  39. Rhodes, R. A. (2000). The governance narrative: Key findings and lessons from the ERC’s Whitehall Programme. Public administration, 78(2), 345-363.
    連結:
  40. Seelos, C., & Mair, J. (2005). Social entrepreneurship: Creating new business models to serve the poor. Business horizons, 48(3), 241-246.
    連結:
  41. Spear, R., Cornforth, C., & Aiken, M. (2009). The governance challenges of social enterprises: evidence from a UK empirical study. Annals of public and cooperative economics, 80(2), 247-273.
    連結:
  42. Van Bortel, G., Mullins, D., & Rhodes, M. L. (2009). Exploring network governance in urban regeneration, community involvement and integration. Journal of housing and the built environment, 24(2), 93-101.
    連結:
  43. 中文部分:
  44. 吳音寧(2007)。江湖在哪裡?:台灣農業觀察 (Vol. 163)。 INK 印刻出版有限公司。
  45. 呂奕欣(譯)(2008)。消費地理學(原作者:Juliana Mansvelt)。台北市: 國立編譯館。(原著出版:2005)。
  46. 幸福果食(2012年 8 月 24 日)。稻田裡的餐桌—Season 1。FlyingV。2016年12月21日,取自: https://www.flyingv.cc/projects/97
  47. 幸福果食(2012年 12 月 20 日)。稻田裡的餐桌計畫—Season 2。FlyingV。2016年12月21日,取自: https://www.flyingv.cc/projects/180
  48. 幸福果食2015公益報告書(2015),2016年7月4日取自:http://www.twnpos.org.tw/upload/members2/1601141716165.pdf
  49. 洪令家(2015)。社會企業之治理架構初探:以英美規範為基礎。全國律師,第19卷第9期(2015.09),62-74 頁。
  50. 夏鑄九, & 王志弘(2000)。網絡社會之崛起。台北:唐山。
  51. 稻田裡的餐桌計畫—稻田裡的餐桌計畫臉書https://www.facebook.com/love2fruit
  52. 鍾佾錚、陳俊元(2015年5月2日),「稻田裡的饗宴 創造農業新價值」,生命力新聞,2015年6月24日取自:http://www.vita.tw/2015/05/blog-post_2.html#.VZEMjGC5PxI
  53. 顧遠&周賢(2014年12月31日),社會創新,到底是創什麼?(一):我們創造的是一種新的社會影響,社企流,2016年10月8日,取自:http://www.seinsights.asia/story/1434/795/2760
  54. 英文部分:
  55. Davies, A., & Simon, J. (2013, September). How to grow social innovation: a review and critique of scaling and diffusion for understanding the growth of social innovation. In 5th International Social Innovation Research Conference, September (pp. 2-4).
  56. Dees, J. G., Anderson, B. B., & Wei-Skillern, J. (2004). Scaling social impact. Stanford social innovation review, 1(4), 24-33.
  57. MacCallum, D., Moulaert, F., Hillier, J., & Haddock, S.V.(2009), Social Innovation and Territorial Development. Farnham, England: Ashgate Publishing, Ltd
  58. Mulgan, G., Tucker, S., Ali, R., & Sanders, B. (2007). Social innovation: what it is, why it matters and how it can be accelerated.
  59. Socail Innovator (n.d.). Why do we need social innovation? Retrieved October 2, 2016, from http://www.socialinnovator.info
  60. Walter W.Powell (1990) Neither Market nor Hierarchy: Network Forms of Organization,Research in Organizational Behavior, Vol.12, pages 295-336
  61. Westley, F., & Antadze, N. (2010). Making a difference: Strategies for scaling social innovation for greater impact. Innovation Journal, 15(2).