Title

媒體再現鄉村性──以《台客練習曲》為例

Translated Titles

The Media Representation of Rurality in Taiwan──The Case of “the TAIKER Etude”

DOI

10.6342/NTU.2012.02694

Authors

呂宜華

Key Words

媒體 ; 鄉村性 ; 鄉村田園詩意 ; 鄉村生活風格 ; 階級 ; media ; rurality ; rural idyll ; rural lifestyle ; class

PublicationName

臺灣大學生物產業傳播暨發展學研究所學位論文

Volume or Term/Year and Month of Publication

2012年

Academic Degree Category

碩士

Advisor

闕河嘉

Content Language

繁體中文

Chinese Abstract

本研究欲藉由分析國內媒體文本再現之鄉村田園詩意、鄉村生活風格與階級性,探索國內媒體建構之鄉村性。「鄉村」是由許多論述的社會空間共同疊加而成,而媒體再現則對於「想像的鄉村」有著深遠的影響力。國內外有關鄉村田園詩意、生活風格及階級的相關討論,提供了本研究之理論架構。在英美鄉村研究(rural studies)的領域,雖然不乏鄉村田園詩意、鄉村生活風格的討論,但是卻少有研究由媒體文本的實證研究著手,探討媒體再現的鄉村性。本研究提供了鄉村田園詩意新的要素層面,以及媒體再現鄉村生活風格之具體內容與鄉村階級性之討論。本研究以語料庫語言學取徑之詞頻統計、符號學分析及論述分析方法,分析國內電視節目《台客練習曲》。研究發現,「想法」應列入鄉村田園詩意的要素當中;而媒體再現之鄉村生活風格則是以「台客田園夢」為中心,鄉村則被視為都市現代性的避風港及夢想實踐的園地;以及移居鄉村的島內移民由於一致的生活風格選擇,而凝聚為新的族群,但依然保留了某些屬於中產階級的慣習。

English Abstract

This research focuses on the media rurality in Taiwan by exploring how rural is presented in the television program “the Taiker Etude”. Reporting new rural visions has been active in Taiwan’s mass media contexts for the past decade. This research contributes to this phenomenon by providing an empirical review of Taiwanese media discourses of new rural life. This research includes three topics: exploring meanings of media rural idyll, analyzing media contents of new rural lifestyle, and examining media rurality and class. Social semiotics and discourse analysis, supplemented by corpus linguistics are methodology adopted in achieving these research goals. The result of this research will contribute the discussion of media rurality for the Rural Studies and the Media Studies in Taiwan significantly.

Topic Category 生物資源暨農學院 > 生物產業傳播暨發展學研究所
生物農學 > 生物科學
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