多目標國際觀光建築開發案的關鍵成功因素-以宜華國際觀光旅館開發案為例

Key Success Factors for Multifunctional International Hotel Project – a case study on Yihwa International Tourist Hotel Project

劉恒昌(Heng-Chang Liu)

指導教授 ： 曾惠斌

國立臺灣大學/工學院/土木工程學研究所/碩士(2014年)

https://doi.org/10.6342/NTU.2014.11123

摘要

因應全球化休閒旅遊趨勢及台灣觀光局提升國內觀光業之政策，近年來台觀光人數迅速成長，旅館產業隨之蓬勃發展。然而，甚少國內學者著墨於觀光旅館開發案關鍵成功因素之研究。觀光旅館多屬商業用途之超高層建築，施工介面複雜、需考量之營運層面廣泛，影響專案工程的關鍵成功因素繁多，且希望達到如期完工、造價合乎預算與品質合乎預期等目標不易。另外，因觀光旅館開發案建築生命週期長，興建完成後即進入週期中最漫長之營運時期，關鍵成功因素之探討需著重於如何在規劃前期整合營運階段中最重要的服務效率與顧客需求，並反映於硬體設備上，為未來經營團隊提供良善的硬體環境來因應日後數十年之營運所需。有鑑於此，本文以宜華國際觀光旅館開發案為例，探討多目標國際觀光旅館開發案之關鍵成功因素。在分析國際觀光旅館與會展之產業概況及趨勢後，本文回顧中外文獻對於開發案工程與觀光旅館關鍵成功因素之研究，並與建築及旅館領域的專家分就規劃、工程、營運等建築生命週期階段層面進行深度訪談，經由專家訪談的整理與以宜華國際觀光旅館作為研究主體，探討建築規劃、設計、施工階段中的營運、功能、工期、財務四個構面成功之定義，並歸納出多目標國際觀光旅館開發案的關鍵成功因素，提供類似功能之開發案於規劃、設計、施工階段參考，並期望在導入上述因素後，進一步發想提升此類開發案的成功機率與發揮專案管理最大化效益之模式。

關鍵字

關鍵成功因素 ； 國際觀光旅館 ； MICE ； 專案管理 ； 旅館營運需求 ； 工程變更 ； 設計變更

並列摘要

Due to global tourism trends and the policies proposed by Taiwanese Tourism Bureau to promote tourism industry, in the recent years the number of inbound tourists to Taiwan is growing rapidly and hotel industry is blooming accordingly. However, only a few researches focus on the study of key success factors for tourist hotel development projects. As international tourist hotels are of commercial use and are mostly ultra high-rise buildings, construction interfaces are thus complex and the implications to be considered for hotel operation are beyond extensive. The goals such as construction on schedule, within budget and to the quality are difficult to be achieved. In addition, since building life cycle of a hotel development project is comparably long, the analysis on key success factors of such projects shall emphasize on how to incorporate service efficiency and guest needs in the early stages of project planning, with the aims to provide future hotel staff a well-equipped environment to accommodate operational requirement for the upcoming decades. In view of the above, the purpose of this thesis is to adopt Yihwa International Tourist Hotel Development Project as a case study to discuss key success factors for multifunctional international tourist hotels. To identify key success factors for multifunctional tourist hotel projects, a background analysis is conducted to depict the current conditions and trends of hotel and MICE industries, followed by a comprehensive literature review on domestic and foreign researches regarding property development projects and tourist hotels. Expert interviews are followed to collect insights on aspects of planning, construction and operation from professionals in the fields of architecture and hotel industry. Yihwa International Tourist Hotel Development Project is then selected as the subject for case study to discuss the definition of success in terms of operation, functions, construction schedule and finance during the stages of architecture planning, design and construction. After industry analysis, literature review and case study, key success factors for multifunctional international tourist hotel are thus consolidated as reference to be applied by similar development projects in planning, design and construction stages. The ideal is that the key success factors identified in this thesis could be adopted and initiate future discussion on project management models to enhance probability of success and optimize efficiency and effectiveness of similar development projects.

並列關鍵字

Key Success Factors ； International Tourist Hotel ； MICE ； Project Management ； Hotel Operational Requirement ； Construction Change ； Design Change

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