企業社會責任能否成為競爭優勢-商業模式之觀點

Corporate Social Responsibility as a Competitive Advantage – Business Model Perspective

陳科均(Ke-Chun Chen)

指導教授 ： 黃哲盛

淡江大學/商學院/國際商學碩士在職專班/碩士(2009年)

https://doi.org/10.6846/TKU.2009.00050

摘要

本研究以商業模式的觀點，分析廠商如何實施企業社會責任。並從商業模式的各項構面中，探討不同廠商間落實企業社會責任的差異，分析企業社會責任的實施如何能成為廠商的企業競爭優勢。本研究採半結構式訪談方式為研究方法。在商業模式中導入企業社會責任,研究發現其競爭優勢如下:1.在企業內成立專職企業社會責任的部門，有助於廠商建立實施企業責任的組織能力2.有助於代工廠商「注重品質」的核心價值傳達。3.有助於產業鏈上中下游廠商生產流程的節能要求，促進成本的節省。4.品牌客戶使代工廠商注重並落實企業社會責任的實施。5.有助於廠商與員工是主要受益者。廠商可獲得下單客戶的青睞。6.不管是外力因素或者自願執行企業社會責任，都有助於代工廠商獲得品牌客戶的信任選擇。

關鍵字

企業社會責任 ； 競爭優勢 ； 商業模式

並列摘要

In this study, we analysis competitive advantages of corporate social responsibility (hereafter CSR)implementing in corporations from business model perspective. Research method is semi-structured interviewing. Investigating Business Model elements from 3 cases, this study tried to find out differences effects for corporations, which implement CSR and for other corporate, which does not. Research result also found that corporation with CSR has competitive advantages as follows: 1.They have better executive ability to practice CSR if a corporation has an individual CSR department.2.CSR leads OEM factory to deliver core value of Quality.3.Energy saving from supply chain leads to cost saving.4.Brand buyers is a key factor for OEM factory to implement CSR. 5.CSR benefits to factory and staffs.The factory, which implements CSR, will have a better chance to get orders from brand buyers. 6.Regardless motivation (by force or volunteer) of CSR implementation, the buyers trust factories with CSR even more.

並列關鍵字

CSR ； Competitive Advantage ； Business Model

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