新北市公私立幼稚園經營策略之研究

The study of management strategic of public and private kindergartens in new Taipei city

王馨儀(Hsin-Yi Wang)

指導教授 ： 蓋浙生

淡江大學/教育學院/教育政策與領導研究所碩士班/碩士(2012年)

https://doi.org/10.6846/TKU.2012.00038

摘要

本研究旨在調查新北市公私立幼稚園經營策略的情形。試圖瞭解新北市公私立幼稚園經營策略的現況，以及不同背景公私立幼稚園教職員對經營策略看法的差異。 本研究針對「園長領導」、「財務管理」、「課程與教學」、「招生策略」及「園所特色」此五點經營策略進行探討。正式問卷研究對象為100 學年度新北市公私立幼稚園，共計274 間，公立161間，私立113間。一間幼稚園寄3份，總計發出問卷822 份。總回收564份，回收率為68.61%，剔除無效問卷103份，剩餘有效問卷為461份，有效回收率為56.08%。統計數據以電腦SPSS 12.0統計軟體進行資料處理與分析。所得資料以描述性統計、獨立樣本t 檢定、單因子變異數分析及皮爾遜積差相關等方式進行分析。 根據研究結果，經統計分析後，所獲致結論為： 一、以新北市公私立幼稚園經營策略現況而言，在園長領導、財務管理、課程與教學、招生策略及園所特色等五個層面上均相當重視。 二、園長領導方式對公私立幼稚園經營策略有一定程度的影響。 三、公私立幼稚園在財務管理經營策略上各有其特色。 四、公私立幼稚園在經營策略上均重視課程與教學。 五、公私立幼稚園因屬性不同，在招生策略上各有其重點。 六、以園所特色而言，私立幼稚園較公立幼稚園重視。 最後，根據相關文獻研究與統計分析結果提出建議，作為對幼稚園經營策略及後續延伸研究之參考。

關鍵字

幼稚園 ； 經營策略

並列摘要

The purposes of this study have to investigate the management strategic applied in public and private kindergartens in new Taipei city. Try to understand the management strategic of public and private kindergartens in new Taipei city, and the different views of public and private kindergartens staff with different backgrounds.
The management strategic in this study includes Principal leadership, financial management, curriculum and instruction, enrollment strategy, and kindergartens characteristic. The subjects of this research were total 274 kindergartens in 100 year, public kindergartens were 161 and private kindergartens were 113. Every kindergarten send 3 copies, total issued 822 copies questionnaires. 564 of them returned the questionnaires. The return rate was 68.61%. 461 of the questionnaires were valid. The valid return rate was 56.08% and the data were analyzed with descriptive statistics, t-test, one-way ANOVA, and Pearson correlation.
Based on the result of this analysis on the survey, the following conclusions were drawn:
1) In new Taipei city, principal leadership, financial management, curriculum and instruction, enrollment strategy and garden features are the five levels of management strategic that are emphasized by the public and private kindergartens.
2) Principal leadership has a certain degree of influence on the management strategic of the public and private kindergartens.
3) The public and private kindergartens have their own characteristics in the financial management of management strategic.
4) The public and private kindergartens both emphasis on the curriculum and instruction of management strategic.
5) The public and private kindergartens focus on their own recruitment strategy of management strategic with different attributes.
6) The private kindergarten more focus on the garden features of management strategic than public kindergarten.
Finally, the suggestions based on the literature review and research conclusions were presented for kindergartens and future research.

並列關鍵字

kindergartens ； management strategic

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