當前社會不斷出現以宗教文化為元素製造的物質或精神類文化商品,如標榜大悲咒加持過的春茶、修女祝禱過的手工蛋糕、主打耶穌外型的存錢筒、聖母馬利亞的公仔等。然而它們雖披上宗教文化外衣,實質上它們都是消費商品。人們透過消費這些宗教文化商品,暫時滿足心理需要,便是從事宗教文化消費。 本研究以法國社會的基督教信仰為研究對象,來探討宗教文化消費的當代形式。首先從法國問卷調查機構所作與基督教信仰相關的調查結果,初步推敲「世俗化」和「消費文化」是宗教文化消費發展的背景。再者回溯法國歷史,探索世俗化過程,它如何由思想擴展到政治、社會領域;並且這當中隱約浮現資本家的影子。而世俗化在經濟領域,資本家公開現身,以資本主義主導一切,造成大眾消費、當代消費文化興起。最後導致當代宗教文化消費湧現。 本論文分析了當代宗教文化消費形成的過程,並探究宗教文化消費如何運作,以德波的「景觀」、布希亞的「符號」、「擬像」來分析。景觀是宗教文化消費的展示舞台,亦是推銷員。它介紹並推崇宗教文化商品,進而人們迷戀這類商品。而達成宗教文化消費的另一個關鍵,是商品以宗教文化符號和擬像來吸引人。進一步導出宗教文化消費的商品化模式。最後將現今法國社會放在這模式下分析,得出三種主要的宗教文化消費態勢:宗教文化是日常生活表徵、心靈商品、傳媒議題。
There are many religious cultural consumptions in Taiwan, in French or other country for exemple people buy CD of Gregorian Chant, see the movie of Le Code de Davinci, drink a bottle of water blessed…etc. Religious Cultural Consumption, is a kind of cultural consumption for the spiritual satisfaction. I attempte to discuss the Contemporary Aspect of Religious Cultural Consumption through the case of the Christian Faith in the French Society. Therefore, I use the theory of Debord, Baudrillard for the base of my research. The thesis contains four chapters: in chapter1, I describe the French society is a society of consumption, secularization, because most French people treat the Christian Faith as the product of consumption through some inquiries. Chapter 2, through historical background in France, I discuss the origine , the evolution of the secularization, the contemporary consumption in French Society. Chapter3, I research the processus of religious cultural consumption with “spectacle ” of Debord, “sign ”、“simulation ”、“simulacrum ”of Baudrillard. Furthemore, thourgh the operation of religious cultural consumptions, I induce the modele of commercialization of religion. Chapter 4, I put French Society in this modele, and I depict 3 contemporary aspect of religious cultural consumption.