從食品謠言解讀當代飲食觀點

An Interpretation of Contemporary Dietary Perspective with the Analysis of Food Rumor

周緗妮(Hsiang-Ni Chou)

指導教授 ： 紀慧君

淡江大學/文學院/大眾傳播學系碩士班/碩士(2008年)

https://doi.org/10.6846/TKU.2008.00111

摘要

本研究有別於以往的闢謠觀點，將謠言視為群眾所相信的真實，它道出人們心中深層的恐懼，透過一連串似真性單元組合成一則則極具說服力的訊息，在面對重要但卻訊息不明的事件時，謠言便成為群眾所需要的解釋。
而層出不窮的食品謠言則顯示現代社會對健康飲食的重視，本研究透過Burke的戲劇五因分析來拆解食品謠言的組成結構，以探討當代的飲食以及健康觀點，並說明現代人如何看待食物、健康以及自我的關係。
食品謠言顯示了食品工業化一方面為我們帶來更快速方便的飲食生活，一方面卻也讓我們對食物愈來愈感到陌生，而在這健康飲食備受重視的現代社會，食品謠言的出現正好成為群眾所需要的飲食資訊。
食品謠言和群眾以及社會具有緊密的關連，透過拆解食品謠言，我們對所處的生活環境以及飲食觀點有更進一步的認識，而這也正是我們重新看待謠言的重要意義。

關鍵字

謠言 ； 五因分析 ； 飲食 ； 健康

並列摘要

Rumor, an ordinary phenomenon, reveals what we believe and fear. Rumor contains lots of real events, names, or things to testify its trustworthiness. That’s why people tend to believe what rumor says when situation is uncertain. The unfamiliarity of a situation led to a need to explain. Therefore rumor becomes an important explanation to people.
We notice that food rumor occurs frequently, and this shows information about health and food is crucial to modern society. Accordingly, this thesis uses Burke’s pentadic analysis to probe into the structure of food rumor. With this analysis we try to explain people’s perspective on food, health, and self.
According to our analysis, food rumor reveals the industrialization has brought us to a more unknown condition of diet expect for the commoditization of it. Food rumor happens to be the important information to everyone who cares about health and food in this diverse and risky dietary environment.
Food rumor is relevant to this society and its crowd. Consequently, using another way to inspect rumor can lead us to understand more about our living world and our dietary behavior. Above all, this is just our intention to discuss rumor with a brand new aspect.

並列關鍵字

rumor ； pentadic analysis ； diet ； health

參考文獻

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