少子女化現象下桃園巿高中職校經營策略對招生績效之影響

A Study on the situation of Low Birth Rates, the Influences of Management Strategies on Recruiting Students Achievements in Taoyuan Senior High Schools

朱志成(Chih- Cheng Chu)

指導教授 ： 洪啟昌

淡江大學/教育學院/教育政策與領導研究所碩士在職專班/碩士(2016年)

https://doi.org/10.6846/TKU.2016.00517

摘要

本研究採用問卷調查法，以桃園市高中職校教師為對象，採用自編之「少子女化現象下桃園市高中職校經營策略與招生績效之研究調查問卷」進行調查研究，共計發出問卷370份，有效樣本數329份問卷，有效問卷比率為89%。問卷回收經資料處理，進行次數與百分比分析，並使用平均數及標準差、獨立樣本 t考驗、單因子變異數分析、積差相關分析與逐步多元迴歸等統計方法進行分析，歸納本研究所獲致之主要結論如下： 一、目前桃園市高中職校經營策略的現況認同度高。 二、目前桃園市高中職校招生的現況正面評價。 三、少子女化現象下桃園市高中職校不同教職員工性別、職級與學校類別、屬性、規模及歷史的經營策略知覺有差異。 四、少子女化現象下桃園市高中職校不同教職員工職級、學歷與學校類別、屬性、規模及歷史的招生績效知覺有差異。 五、少子女化現象下桃園市高中職校經營策略與招生績效成高度相關，且經營策略能有效預測招生績效。 最後根據研究結論，對教育主管機關、高中職校及未來研究者提出 建議。

關鍵字

少子女化 ； 學校經營策略 ； 招生績效

並列摘要

Abstract:
The purpose of this study was to realize the current status and analyze the different background variables for management strategies and recruiting student achievements in Taoyuan senior
high schools. Moreover, the relationship and the influences of management strategies on recruiting student achievements were also discussed.
A self-designed questionnaire was used and distributed to the teachers or staff in Taoyuan senior high schools”. To carry out sampling and testing the questionnaire, 370 copies were sent with 329 valid returns at response rate of 89%. The collected data were analyzed by descriptive statistics, independent sample t test, one-way ANOVA analysis, and Pearson product-moment correlation etc. The results of this study shown as follows:

1. The current status of management strategies of Taoyuan senior high schools was above average.
2. The current status of recruiting student achievements of Taoyuan senior high schools was above average.
3. There were significant differents among teacher’s gender, degree in administrators and scale, attribute, classification, history of Taoyuan senior high schools.
4. There were significant differents among teacher’s gender, education and scale, attribute, classification, history of Taoyuan senior high schools.
5. There is a highly significant correlation between the impact of management strategies and recruiting student achievements. Besides, the management strategies is a good predictor of recruiting student achievements.

Finally, based on the research results, suggestions were proposed for educational and administrative institutions, senior high schools and future research for references.

並列關鍵字

low birth rates ； management strategies ； recruiting students Achievement

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