In recent years comes under the influence which the card debt, the financial storm as well as the oil price climb, various industries all comes under the influence in our country, the automobile industry is not exceptional, although various brands automobile sales volume all glides down, but Toyota still in not booming occupied sells first, this study mainly investigates the relationship among customer value, the customer satisfaction, word-of-mouth and repurchase intention. Toyota was selected as this research object. 375 questionnaires were issues and 258 valid replies were received. This study uses the structural equation model to empirically explore the relationships among customer value, customer satisfaction, word-of-mouth and repurchase intention. The research results indicates customer satisfaction has an effect on word-of-mouth and repurchase intention through customer value, and customer value has a partial mediation effect.