由多語網站使用性評估論跨文化網站之介面設計

Interface Design Principle for Cross-cultural Website: An Analysis of Usability Testing in Multi-language Website

張家綺(Chia-chi Chang)

指導教授 ： 顧大維

淡江大學/教育學院/教育科技學系碩士班/碩士(2009年)

https://doi.org/10.6846/TKU.2009.01076

摘要

在資訊科技蓬勃發展的數位時代裡，網際網路漸漸成為普及全球的溝通方式，不同文化背景的使用者透過網際網路來進行交流與分享，然而不同文化背景的族群對於網站的使用有不同的習慣與偏好。因此，網站的設計若要能夠達到國際化且符合各族群的需求，則要考量眾多的文化差異面向。為求網站能夠因應不同文化、種族的需求並有效的傳達資訊，良好的介面設計及使用性是不可或缺的要素。基於此，本研究藉由多語網站的實際測試，分析台灣使用者與美國使用者在網站使用性評估所呈現的文化差異為何；並針對實驗結果，提出跨文化網站設計時應考量的面向。
本研究主要是針對支援繁體中文與英文兩種語言、並且在不同語言的環境下仍具有相同介面設計的多語網站進行探究；受測對象是以國內大專院校的台灣學生與美國籍學生為研究樣本，採立意抽樣的方式，抽取5位台籍學生及5位美籍學生進行Microsoft Office Online網站的使用性評估。透過網站實際測試及訪談的方式，了解台灣與美國使用者之網站使用習慣與偏好，並歸納出台灣與美國使用者對於網站使用性操作與介面設計偏好之共同性與差異性，進而提出跨文化網站設計之建議。
本研究結論如下：
一、台灣與美國使用者，在Microsoft Office Online網站使用性的操作上沒有明顯的不同。
二、台灣與美國使用者，對網站的介面設計偏好，具有共通性也具有相異性。
三、跨文化網站必須以使用性原則為設計基礎，之後再根據使用對象的習慣與偏好加以修正及調整。
根據上述結論，本研究提出使用性評估及後續研究之兩部分建議：
一、使用性評估建議
(一)將受測者資訊素養納入研究的考量
(二)減少受測群體間的異質性
(三)多次施測以提升結果之信度
(四)測試者的訓練
二、後續研究之建議：可針對不同國家使用者進行取樣，藉此了解在全球資訊化時代下，不同國家之網站使用習慣與偏好。此外，可研究不同文化下網站的設計風格與趨勢，以作為針對性網站之設計參考。

關鍵字

使用性評估 ； 介面設計 ； 多語網站 ； 跨文化網站

並列摘要

With the information science and technology vigorous development, the Internet has become the most popular way of communication in the digital era. Via Internet, users can connect and share with each other across culture differences and preferences. Therefore, in order to create a website to fit in various users’needs, cultural differences are very important to be considered. On the other hand, for fitting in with cultural differences, racial needs, and efficiency of transmission, interface design is also the most crucial factor. This study analyzed what cultural difference in website usability testing between Taiwanese and American using multi-language website, and based on the result of experiment, the consideration and suggestions for cross-culture website design are presented.
This study focuses on the website which supports language of traditional Chinese and English, and the website has the same interface design in both language environments. The study sample of Taiwanese students and American students come from various universities in Taiwan. Five Taiwanese students and five American students were asked to do a Microsoft Office Online website usability test. Via the usability test and interview to investigate the users’ habit, preference, and special characteristic in website using between Taiwanese and American users.
The conclusions of the research findings are summarized as following:
1.There is no difference obviously in Microsoft Office Online website usability testing between Taiwanese users and American users.
2.There are common and uncommon characteristic in using the preference of website interface between Taiwanese and American users.
3.The cross-culture website design should be based on usability principles, and consider users’ differences and preference.
In terms of the foregoing conclusions, two parts of suggestions have been concluded:
1.Suggestions for usability testing.
(1)Considering the subjects’ information literacy.
(2)Reducing heterogeneity in the subject groups.
(3)Experimenting repeatedly in order to promote reliability of the results.
(4)Training the testers.
2.Suggestions for the future research: In order to face the tendency of globalization, sampling from various countries to find out the users’ habit and preference in using website is critical. In addition, the future study can look into the style and trend of website design which in different culture background.

並列關鍵字

Usability Testing ； Interface Design ； Multi-language Website ； Cross-cultural Website

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