Title

以策略配適觀點探討環境與智慧資本對策略改變的影響

Translated Titles

Investigating the Impacts of Environment and Intellectual Capital on Strategic Change from the Strategic Fit Perspective

DOI

10.6845/NCHU.2014.00364

Authors

林建佑

Key Words

配適 ; 豐厚性 ; 動態性 ; 智慧資本 ; 差異化 ; ROA ; ROE ; ROI ; Fit ; richness ; dynamic ; intellectual capital ; differentiation ; ROA ; ROE ; ROI

PublicationName

中興大學高階經理人碩士在職專班學位論文

Volume or Term/Year and Month of Publication

2014年

Academic Degree Category

碩士

Advisor

林金賢

Content Language

繁體中文

Chinese Abstract

電機機械產業為台灣第三个兆元產業,近 60 年的產業發展形成一個完善的「產業群聚」(industry cluster),Krugman(1995)產業群聚對於該產業的經營發展、上下供應鏈、技術研發、市場行銷等商業活動皆有某種程度影響。電機機械產業在台灣已具有產業群聚現象,但此產業群聚屬性的營運管理模式鮮少為學術界討論。因此本研究從 IO+RBV 兩個重要的面向以配適的觀點,建構電機機械產業營運績效變數的模型,探討該產業環境與智慧資本對策略改變的影響。 本研究採用 Matching 配適概念,運用殘差分析法探討多元變數與績效之間關聯性。第一階段以產業環境豐厚性、動態性與產業智慧資本中人力、流程、創新、顧客四變數與差異化的策略進行迴歸模式分析。第二階段以第一階段配適的迴歸線的殘差值與企業資產報酬率 ROA、ROE、ROI 進行迴歸模式分析,進行假說檢定該產業之相關變數是否存在配適關係。 本研究資料來自 TEJ 以台灣電機機械產業 55 家產業環境 13 年度資料及智慧資本、差異化策略及 ROA、ROE、ROI 財務指標 9 年度資料進行實證分析,顯示電機機械產環境動態性與企業差異化策略呈現顯著負相關,企業差異化策略與智慧資本的創新及顧客資本呈現顯著的正相關。在配適檢定中策略配適殘差值離殘差點越遠,產業營運績效就越差,實證台灣電機機械產業存在最佳配適點(Idealpoint),若企業要執行策略改變,改變方向若離配適點越接近,則績效表現越好。

English Abstract

Electrical machinery industry in Taiwan third trillion dollar industry, industrial development nearly 60 years to form a perfect "industrial cluster" (industry cluster), Krugman (1995) for the operation and development of industrial clusters in the industry, up and down the supply chain, technology research and development, marketing and other commercial activities market Individually some degree affected. Electrical machinery industry in Taiwan already has industrial clustering phenomenon, but the operational management mode attribute this industry cluster is rarely discussed in academic circles. Therefore, this study from the IO + RBV two important aspects to fit the view, constructing electrical machinery industry operating performance variables of the model to explore the impact of the industrial environment and intellectual capital of the policy change. In this study, the concept fit Matching investigate correlation between the use of multi-variable residuals and performance analysis. The first stage: regression analysis by the richness and dynamic of industrial environment, and industry in human intellectual capital, processes, innovation, customer four variables and differentiated strategies. The second stage: to make regression model analysis by the residuals of the first stage of the regression line with ROA, ROE, ROI, the corporation return on assets, hypothesis testing if it exists the fit relationship between the related variables. In this study, data comes from TEJ: 55 companies of Taiwan Electric Machinery Industry with 13 years of industrial environment information, intellectual capital, differentiation strategy and 9 years of Financial Indicators like ROA, ROE, and ROI to make the empirical data analysis. It displayed dynamic electrical machinery production environment and business differences showed a significant negative correlation strategy, innovation and customer capital differentiation strategy and corporate intellectual capital showed a significant positive correlation. In the strategic fit test fit residuals farther away from the residual handicap, the industry operating performance is worse. Ideal point exists after the empirical analysis of the Taiwan Electrical and Mechanical Industry. When the enterprise executes changed strategic, the closer the changing direction to the ideal point, the better the performance.

Topic Category 管理學院 > 高階經理人碩士在職專班
社會科學 > 管理學
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