Title

使用者透過智慧型手機的社群網絡分享管道搜尋民宿資訊及了解相關的討論評價之意願程度

Translated Titles

A User Study on the Elaboration Intention toward Bed &Breakfast Information & Advice from Smartphone Social Networking Services

DOI

10.6845/NCHU.2012.01505

Authors

賴靖儒

Key Words

社群網絡 ; 智慧型手機 ; 民宿 ; Social Networking Service ; Smartphone ; Bed and Breakfast

PublicationName

中興大學科技管理研究所學位論文

Volume or Term/Year and Month of Publication

2012年

Academic Degree Category

碩士

Advisor

張樹之

Content Language

英文

Chinese Abstract

現代人喜歡透過社群網絡來分享住宿的心得。一般人而言,出遊前會先透過網際網路搜尋旅遊相關資訊,尤其是住宿方面的訊息。因此,人們也漸漸會透過社群網絡及其相關管道來搜尋住宿資訊及相關的討論評價,像是民宿的相關訊息。隨著手機科技的發達,智慧型手機多功能的設計能夠運用在旅遊中。在旅遊時,擁有智慧型手機的人能夠立即的更新以及收到最新訊息。而此篇研究主要是針對使用者透過智慧型手機的社群網絡分享管道搜尋民宿資訊及了解相關的討論評價之意願程度。本研究是透過問卷調查的方式來進行以了解遊客是否會透過智慧型手機的社群網絡分享管道來搜尋民宿資訊及了解其相關討論評價之意願程度。結論證實透過智慧型手機的社群網絡的確是一個重要的因素來影響智慧型手機使用者對於搜尋民宿資訊與評價的意願程度,此外,喜歡參與社群網絡活動的智慧型手機使用者透過智慧型手機的社群網絡來搜尋民宿資訊及評價的意願也有著顯著的影響。此研究結果可以提供給民宿業者當作參考,進而吸引更多人前來住宿並以發展一個成功的事業。

English Abstract

People tend to share their accommodation experience via social networking services (SNS), and therefore before travelling many people in general may search on the Internet for travel guides, specifically related to accommodations. Therefore, the social networking services gradually turn out to be a common channel for people to elaborate certain accommodation choices which frequently may include Bed and Breakfast service (B&B). Moreover, with advanced mobile technology, smartphone’s multi-functionality gradually becomes a tendency for people to utilize during the travel. Under this circumstance, smartphone users are able to promptly update or receive information during the travel. For the reason, this study intends to investigate smartphone users’ elaboration intention toward B&B information and advice from smartphone SNS. The research integrates a quantitative questionnaire survey to elicit and validate underlying factors which influence users’ intention toward B&B information and advice from smartphone SNS. Our findings show that the perceived value of smartphone SNS is an important factor significantly influencing users’ intention toward B&B information and advice, and the other antecedent: enjoyment of SNS activity also has significant impacts on users’ intention toward elaborating B&B information and advice. This study result can be referenced by B&B providers for developing a successful business to attract more people.

Topic Category 管理學院 > 科技管理研究所
社會科學 > 管理學
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