探討網路代購之服務品質－以個人代購業者為例

A Study of the Service Quality about Online Oversea Shopping ─ A Case Study of Personal Surrogate Shopper

崔恩山(En-Shan, Tsuei)

指導教授 ： 張文華

國立臺北科技大學/管理學院/管理學院工業工程與管理EMBA專班/碩士(2013年)

https://doi.org/10.6841/NTUT.2013.00025

摘要

近年來全球化的發展與跨地域的國際性購物行為，加上電子商務的興起的作用下和網路購物市場日趨成熟，從中衍生的另一種網路購物代購服務模式，正以其新興的網路購物服務方式，快速地在網路購物市場站穩腳步；網路代購業者提供消費者海外商品的最新資訊，同時也提供消費者海外購物的便利性，而消費者則願意為取得海外商品、或利用其代購服務付出相對的代價，以避免於海外購物所衍生的金流及物流相關繁瑣程序問題。海外購物的代購服務，不僅消費者受惠，對網路代購業者而言更是充滿了無限商機，並促使海外代購的服務不斷創新發展，創造出雙贏的機會。

關鍵字

服務品質 ； 網路購物 ； 海外購物 ； 網路代購

並列摘要

The transregional international shopping behavior is growing up, plus the rise of e-commerce and online shopping market are getting mature in recent years, derived from another internet online shopping business model. With its emerging internet online shopping service, a firm footing in the online shopping market quickly. Surrogate shopping providers is providing consumers with useful information about overseas goods, while also providing consumers the convenience of overseas shopping. Consumers would be willing for the purpose of obtaining overseas goods, or just using its surrogate shopping services to avoid overseas shopping derivative cash flow and logistics cumbersome procedures. Surrogate shopping services is not only benefit consumers but also full of opportunities for surrogate shopping provider. A new innovation and development to the services of surrogate shopping proivders, and also a win-win opportunity to consumers and surrogate shopping providers.

並列關鍵字

Service Quality ； Internet Online Shopping ； Internet Overseas Shopping ； Surrogate Shopping

參考文獻

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