運用7C架構顧客介面於科技大學線上教學網站之研究

The Use of 7Cs Framework Customer Interface on the Design of University of Technology e-Learning Website

吳玟嬅(Wen-Hwa Wu)

指導教授 ： 蔡銘修

國立臺北科技大學/人文與科學學院/技術及職業教育研究所/碩士(2010年)

https://doi.org/10.6841/NTUT.2010.00063

摘要

本研究旨在建構一個以7C架構顧客介面的設計理念運用到Visio 商業繪圖軟體為主題之線上教學網站，網站的設計流程係參考系統開發設計常用的教材設計ADDIE模式，研究目的有二：1.瞭解以7C架構顧客介面運用到Visio 商業繪圖軟體為主題之線上教學網站之建構歷程；2.評估以7C架構顧客介面運用到Visio 商業繪圖軟體為主題之線上教學網站之建構成果。 本研究對象為中部某科技大學師生，以質的研究為主，輔以量化資料分析。網站評鑑所使用的研究工具為7C架構顧客介面線上教學網站評鑑表與自行編製的訪談大綱，經由評鑑結果與訪談紀錄的彙整，以了解使用者對於網站建構成果的看法。依研究結果提出以下四點結論： 一、網站建構過程中所遭遇到的困難，以社群功能之考量與建置最難，其次是客製化功能，最後為基模功能，皆能依照實際所需加以解決。 二、專家與學生使用 7C 架構顧客介面線上教學網站後的滿意順序分別以連結和內容為最高、社群為最低。 三、7C架構顧客介面線上教學網站設計回饋意見為「版型採用專業模版設計」、「課程單元或教材採用編號或序號方式設計」、「採用主題式連結的方式設計站外連結」、「採用使用者可自行決定版面風格、區塊或顏色方式設計客製化功能」。 四、網站整體功能在學習上的設計回饋意見為「採用PO作業或思考性問題方式設計」、「使用吸引人的圖片或文字方式設計」、「採用可學習更進階技巧的方式設計」、「採用樹狀圖的方式設計」。

關鍵字

7C架構 ； 顧客介面 ； 線上教學網站

並列摘要

This study aimed to construct an on-line Microsoft VISIO e-Learning websitewith 7Cs Framework customer interface design concepts. The e-Learning website was designed and developed based on the ADDIE (Analyze, Design, Develop,Implement, Evaluation) model . The purposes of this study were: 1) To understandthe constructing process that applies 7Cs Framework customer interface to an on-line Microsoft VISIO e-Learning websites, and 2) To evaluate the e-Learning effectiveness of an on-line Microsoft VISIO e-Learning website with 7Cs Framework customer interface.

The research samples used for evaluating the e-Learning effectiveness were taken from the students and teachers who were studying and teaching in an University of Technology, Taichung, Taiwan. Qualitative method was used in this study as well as quantitative analysis for evaluation purpose. To understand users’ opinions after using 7Cs Framework e-Learning website, the website evaluation sheets and in-depth interviews were conducted for the evaluation purpose of 7Cs Framework customer interface design. The major findings are summarized in the following:

1. The difficulties encountered during the construction of the website, hardest items were “community”,“customization”, and “context” In accordance with actual requirements have encountered are fully resolved.

2. After using 7Cs Framework customer interface to design e-Learning website,expertises and students rank items in order of satisfaction in 7Cs Framework customer interface design respectively: “connection” (best) , “content” (best), and “community”(worst).

3. Four feedbacks and suggestions in e-Learning website design during construction of 7Cs Framework customer interface design are included in this study：“Layout Design of a professional template” , “Curriculum units or teaching method designed to use serial numbers or serial numbers” “Use of theme-based approach in designing the connecting junction connecting knot Station” , and “Users can use the decision from the Bank layout style, or color block approach in designing customized features”.

4. Four feedbacks and suggestions in designing and studying function of e-Learning website during construction of 7Cs Framework customer interface design are included in this study：“Using PO mode operations or thinking problems Design”,“The use of attractive design of the picture or text mode” “Can learn more advanced skills in using designed in a manner”, and “a tree diagram approach in designing”.

並列關鍵字

7Cs Framework ； Customer Interface ； e-Learning Website

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