近年來由於科技與通訊發展應用進步快速,使電信服務市場均往多元化服務之領域發展,傳統的獨占市場己不足以滿足企業市場的實際需求,使得相關業者及銷售通路均面臨到更多的挑戰及威脅。面對外部競爭業者以相同的服務內容,並以削價競爭的方式來掠奪用戶與市場,在這樣競爭的商業環境中,必須要能找出產品之差異化來提昇其產品的競爭優勢,才能持續的獲利與保持經營競爭優勢。 企業的經營策略也相對的重要,必須先了解公司所滿足的基本顧客需求為何,其事業需採顧客導向觀點,而非產品導向觀點,隨著顧客需求的演進及新科技的興起,可能會使得原先在不同產業的公司變成相同產業的競爭者,所以將探討其產業的競爭結構,本研究將探討其產業的服務創新及服務品質等部份並且可以在VPN(Virtual Private Network)服務產業中找尋到另一個商機。
Due to the rapid progress of technology and communication development applications in the market in recent years, Telecommunications services are driven to the field of multiple services. Traditional exclusive market has been insufficient to meet the actual demands from the enterprise market, to let industry and channels face more challenges and threats. To face the external competition in this industry with the same services, and apply the price competition to plunder the users and the markets in such a competitive business environment, we must be able to find the product differentiations to enhance the products competitive advantage in order to sustained profitability and sustainable competitive advantages. The industry differences within the market segments are also very important, so the enterprise's business strategy is also important for the company to meet customer demands. We must first understand what the company basic customers’ demands to adopt customer-oriented point of view, but not the non-product-oriented point of view. It probably makes the original companies in different industries become competitors to the same industry due to the evolution of customer demands and the progress of new technology. This study will examine the part within the industrial services innovation and service quality, and also look for the other opportunities in the VPN (Virtual Private Network) service industry.
為了持續優化網站功能與使用者體驗,本網站將Cookies分析技術用於網站營運、分析和個人化服務之目的。
若您繼續瀏覽本網站,即表示您同意本網站使用Cookies。