經理人提升經營績效之關鍵成功因素-以台灣3C電子業為例

The Key Successful Factors for Managers to Enhance Business Performance in 3C Electronic Industry in Taiwan

蕭沐桻(Mu-Feng Hsiao)

指導教授 ： 邱垂昱 ； 蔡佩芳

國立臺北科技大學/管理學院/工商管理研究所/碩士(2011年)

https://doi.org/10.6841/NTUT.2011.00228

摘要

本研究以台灣之專業3C電子產業公司經理人為主要研究對象，並邀請數位對相關產業有相當輔導經驗之政府要員及學界教授進行問卷訪問，目的在於探討經理人在面對不同經營目標的挑戰與決策時，所重視及参考之關鍵因素。期能藉此研究之發現結果，提供經理人在不同構面、目標之參考，在有限的資源下，為所屬企業做出更好的績效及貢獻，更有機會能與國外其他競爭對手如日溢崛起的中國、一直都是我國強勁對手的韓國，甚至是美、日、歐等電子業大國分庭抗禮，讓我國電子產業能永續經營發展。
本研究是依據其擔任職務從中、高階的管理階層中，針對有相當實務經驗的成功經理人，對於提升經營績效之關鍵因素作出分析，然後去觀察這些因素權重。期望能透過國內電子業相關經理人、專家及學者的問卷訪談研究，瞭解國內電子業管理階層為提升經營績效所重視的關鍵因素，並分析出權重，提供國內、外相關產業經理人及企業主參考。

關鍵字

「經理人」 ； 「經營績效」 ； 「關鍵成功因素」 ； 「電子業」

並列摘要

Professional managers of 3C electronics companies are the main object of study in this research. Related industries, considerable counseling experience of government officials and academic professors, and results from questionnaires are considered in this evaluation. The goal is to explore and determine the key factors that affect managers when faced with varying business objectives and challenges and how they reach their ultimate decisions.
Through these findings, the target reference could be determined, providing managers of varying dimensions the tools necessary to improve performance and contribution in the limited resources of the affiliated enterprises. Thus, providing managers the opportunity to work with foreign competitors such as ever-growing China, a competitive South Korea, even nations including the United States, Japan, and European countries. These electronic rivals will provide the backbone necessary for sustainable market development.
This study is based on information obtained from successful high management administrators with considerable practical experience and managerial knowledge. These subjects offer analysis on key factors that contribute to improved business performance and weighing the effects of such factors. Through the observation of domestic electronic related industry managers and results obtained from questionnaires through interviews with experts and scholars within the field; this study strives to understand the key factors that will enhance the performance of the domestic electronics industry. This information will then be used as the reference for both domestic and foreign industrial managers and business owners.

並列關鍵字

Key Successful Factors ； Managers ； Performance ； Electronic Industry

參考文獻

【19】 許隆昌，台灣IC基板產業關鍵成功因素之研究，成功大學高階管理碩士在職專班，2006。

【25】 郭玲琳，中小企業產業群聚E化關鍵成功因素之研究，台北科技大學

參考文獻

中文部份

【1】 黃宏義譯，大前研一著，策略家的智慧，台北，長河出版社，1985。