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  • 學位論文

華山文創產業園區結合光華數位商圈發展策略之研究

A study of development strategy of Huashan Creative Park combines with Guang-Hua digital commercial district

指導教授 : 蘇瑛敏
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摘要


打造創意都市為全球重要發展方向之一,與創新科技相結合更是新趨勢,綜觀各國在數位與文創產業推動皆頗具成效,多利用既有工業遺址加以改造為文創產業園區,我國也有由五大舊酒場改造的文創產業園區,但與周邊產業資源連結仍顯缺乏。故本研究從產業群聚觀點探討數位內容及文創產業之關連性,以華山文創產業園區與光華數位商圈作為研究對象,希冀運用數位媒體將園區結合周邊產業活化地區發展,產生更大助益。 本研究首先透過文獻彙整工業遺址核心價值評量指標,由Delphi method及AHP專家問卷分析華山文創產業園區核心價值之權重,研究結果依序為文化、存在、經濟、環境美學與科技價值,再研擬數位文創商圈之發展架構;其次實證調查華山文創產業園區、光華數位商圈與臺北科技大學的數位文創資源與成果,透過參訪者問卷調查,歸納園區與周邊數位產業結合所面臨課題;最後經由專家訪談,針對數位科技與創意產業結合與應用給予建議。 本研究認為數位內容與文創產業可透過產業鏈結互相結合,臺北科技大學是以學生的創意創作、培育人才為主;光華數位商圈是以產品研發製造、行銷展售為主;華山文創產業園區則是育成基地及推廣交流平台,加強發展三者產業鏈結,以跨界融合突顯各自定位,發揮地緣優勢互利合作,期望打造數位文創商圈,帶動地區發展。

並列摘要


Building a creative city is one of the important development directions of the world, and combined with the innovative technology is also a new trend. Seeing the big picture, many countries are very successful in promoting digital and creative cultural industries. They usually used the industrial heritage to transform to a creative cultural park. There is also creative cultural park which was transformed from five old wine factories in Taiwan, even though the connection with neighborhood is still very week. Therefore, this study is focus on the connection between the digital industry and creative cultural industry from the viewpoint of industrial cluster. The object of this study is Huashan Creative Park and Guanghua digital commercial district. I hope to use the digital media enhance the connection with neighborhood, and generate more economic development. First of all, this study collected and integrated the core value evaluation index of industrial heritage through lots of documents, analyzed the weight of the core value of Huashan Creative Park by the Delphi method and AHP. The findings are culture, existence, economic, environmental aesthetics and technology value, and then the study established the developing framework of the digital creative park. Second, Huashan Creative Park, Guanghua digital commercial district of Taipei University of Technology digital cultural and creative resources and results followed by empirical investigation, questionnaire survey through the visitors who summarized the park surrounding digital industry combined faced with the topic; Finally, through interviewing with experts to provide advices about how to combine and apply with digital technology and the creative industries. In this study, digital content and the cultural and creative industries can be combined with each other through the industry chain. National Taipei University of Technology is based on students’ creative designs and talents cultivation; Guanghua digital commercial district is based on manufacturing, marketing, exhibition sale; Huashan Creative Parks is based on incubation foundation and promote the exchange platform. Strengthen the development of the three industries links, highlighting their respective positions, cross-border integration and mutually beneficial cooperation. We expect to build digital cultural and creative commercial district, and help the development of the regions.

參考文獻


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被引用紀錄


吳香瑢(2014)。臺北科技大學城意象之探討〔碩士論文,國立臺北科技大學〕。華藝線上圖書館。https://doi.org/10.6841%2fNTUT.2014.00505

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