Title

A Study of Passive Income Through Search Engine Optimization

Translated Titles

A Study of Passive Income Through Search Engine Optimization

DOI

10.6841/NTUT.2014.00360

Authors

孟皇

Key Words

Search Engine Optimization ; SEO ; Search Engine Result Page ; Internet Marketing ; Passive Income ; Search Engine Optimization ; SEO ; Search Engine Result Page ; Marketing ; Passive Income

PublicationName

臺北科技大學管理國際學生碩士專班 (IMBA)學位論文

Volume or Term/Year and Month of Publication

2014年

Academic Degree Category

碩士

Advisor

趙莊敏

Content Language

英文

Chinese Abstract

Google, Yahoo, and Bing have grown to be an important element of our day-to-day cyberspace utilization. These websites are the first door to knock in search for products reviews, service ratings, or any specific information that people want to know as soon as possible. These mega web-portals are commonly known as Search Engines and they are the ones in charge of returning a collection of results to a user’s search query. Depending on the particular type of technology used by the search engine, the user's query will be solved by a complex algorithm, which in a matter of milliseconds returns a list of websites for the user to select and locate the sites he/she sought. Within the last couple of years, the Internet has been expanding exponentially and the task previously mentioned could result in thousands or even millions of pages being returned by a Search Engine. It is really well known that top result pages have higher probabilities to be clicked by the user and the far a webpage is from the top 10 Search Engine Result Page (SERP) the less likelihood to receive a click. Therefore, how do webmasters, designers, or Internet Marketers promote an internet site so that it will appears near the top of the results and therefore improve their website traffic?

English Abstract

Google, Yahoo, and Bing have grown to be an important element of our day-to-day cyberspace utilization. These websites are the first door to knock in search for products reviews, service ratings, or any specific information that people want to know as soon as possible. These mega web-portals are commonly known as Search Engines and they are the ones in charge of returning a collection of results to a user’s search query. Depending on the particular type of technology used by the search engine, the user's query will be solved by a complex algorithm, which in a matter of milliseconds returns a list of websites for the user to select and locate the sites he/she sought. Within the last couple of years, the Internet has been expanding exponentially and the task previously mentioned could result in thousands or even millions of pages being returned by a Search Engine. It is really well known that top result pages have higher probabilities to be clicked by the user and the far a webpage is from the top 10 Search Engine Result Page (SERP) the less likelihood to receive a click. Therefore, how do webmasters, designers, or Internet Marketers promote an internet site so that it will appears near the top of the results and therefore improve their website traffic?

Topic Category 管理學院 > 管理國際學生碩士專班 (IMBA)
社會科學 > 管理學
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