一擁有連鎖實體商店銷售通路但無物流中心之企業,若希望藉由網路商店替企業增加知名度並創造更大的市場,利用現有人力於非尖峰時段對網路訂單進行揀貨、包裝及配送等作業,如果能快速地將商品送至消費者手中,將可以為企業帶來銷售的成長契機。本研究建構一實體商店結合網路購物之配送網路訂單模式,探討不同網路訂單數在「配送車運量」、「配送車行駛速度」、「訂單集中程度」及「配送地點比例」等條件下其網路訂單之配送效率。總結實驗結果,企業可評估各模式下實體商店能及時完成的訂單數量並依此決定配送車的運量,然而訂單數若超過一次配送過程可及時配送的配載量將產生延遲訂單。本研究提供了企業評估自行宅配到府或結合便利商店取貨之評估模式,在維持現有人力且不增加配送時間的前提下,當宅配到府配送時間短於企業所認知之顧客容忍範圍時,宅配服務將為可行性,當訂單數較多時,宅配到府配送化有較多延遲,這時便可考慮與便利商店合作,採取便利商店取貨之方式,以減少實體商店進行網路訂單配送作業時的負擔。
If a company which own multiple entity stores but doesn’t have outlet logistics partner currently hopes to increase publicity or market share through online purchasing channel, the company management may consider to arrange store personnel to pick, pack online orders and deliver to customers during the non-peak working time , or they may seek cooperation with those grocery chain stores. If they can satisfy these on-line orders on time, the company sale may increase. In this study, we build a simulation model of distribution of online purchasing for a company with multiple entity stores. The factors including vehicle capacity, vehicle speed, distribution density were considered in the experiment. A company may evaluate the feasibility of the proposed business models through the developed models.
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