搜尋引擎優化(Search Engine Optimization, SEO)是一門讓網站在搜尋結果中名列前茅之重要工具。有90%的使用者利用搜尋引擎來尋找網路資源,目前Google已是世界上最強大的搜尋引擎品牌,且有希望在近幾年內成為最大的廣告商。根據iProspect研究指出81%的搜尋者不會捲到搜尋結果的第二頁最底端去瀏覽。因為如此,更加證明搜尋引擎的重要性。在網際網路越來越重要的今日世界中,讓商業活動在非付費的搜尋排行中名列前茅,已經是成敗的關鍵。 本研究使用資料收集、專家訪談、個案分析、內容分析等步驟,進而深入瞭解搜尋引擎優化對於團體服網站之應用,研究結論得知使用正確SEO策略,使團體服網站能夠在搜尋結果上發揮最大效益。
Search Engine Optimization, SEO, is an important tool to make the website is showed on the top of the search result. There is 90% users take advantage of the search engine to get the internet resource, and Google is already the most powerful search engine in the world, it will be most likely to become the biggest advertiser in few years. According to the report of iProspect, there is 81% searchers will not scroll down to the bottom of second page to review search results. Therefore, it gives more evidences to prove the importance of search engine. The internet is getting more and more important nowadays, and it’s the key to success or failure that make the business activities on the top of free search ranking. This study used data collection, expert interview, case study and content analysis to deeply understand the application of search engine optimization to the website of team uniform, and the conclusion of this study shows that it can get the best utility for the website of team uniform in search result to know how to use the correct strategy of SEO.
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