- 學位論文
企業該如何拯救品牌?負面事件嚴重性與企業社會責任對品牌形象重建的跨時間研究
What Saves the Day? A Cross-Time Comparison of Severity and CSR on Brand Image Recovery After Negative Publicity
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延伸閱讀
- 高端訓（2013）。企業社會責任對消費者購買意願影響之研究-品牌依附及品牌形象之中介效果〔博士論文，國立臺北大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0023-1501201316583400
- Rennie, H. E. (2019). 消費者對企業社會責任訊息的態度：探討在消費者日漸懷疑行銷手法的氛圍下如何擬定企業社會責任廣告策略 [master's thesis, National Chiao Tung University]. Airiti Library. https://www.airitilibrary.com/Article/Detail?DocID=U0030-0306202016345360
- 曾敬瑀（2015）。探討企業社會責任形象對消費者購買意願之影響 -以來源國形象與品牌形象為調節因子〔碩士論文，逢甲大學〕。華藝線上圖書館。https://doi.org/10.6341/fcu.M0205577
- 林育靚（2018）。The Study of Relationship on Brand Image, User Satisfaction and Brand Loyalty ─ An Example of Smartphones〔博士論文，台南應用科技大學〕。華藝線上圖書館。https://www.airitilibrary.com/Article/Detail?DocID=U0098-2306201815012500
- Merlain, B. (2007). Understanding the Conceptual Meaning of Brand Personality: A Comparison between Male and Female Perception of the BPS [master's thesis, Yuan Ze University]. Airiti Library. https://www.airitilibrary.com/Article/Detail?DocID=U0009-3007200709580200