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  • 學位論文

文化消費與生活風格的形塑-以「海邊的卡夫卡」為例

The Connection of Culture Consumption and Life Style: the Case of “Kafka on the Shore”

指導教授 : 鄒淑慧

摘要


現今的 Live house 多半以複合式空間型態出現,因多樣化形式發展社群擷取到的資訊也較為豐富,這現象代表著台灣小眾文化資訊交流的縮影與未來發展趨向。本研究以獨立樂團聚集地其一的「海邊的卡夫卡」作為研究對象,企圖分析當前台灣複合式文化消費的形成脈絡及其空間。研究探求文化消費與空間氛圍所形塑的複合式空間,應用文化消費與生活風格理論於不同立場和角度的研究對象上,試圖對空間場域及生活型態做出闡釋:以生產者(負責人)角度論述,使用什麼樣子的角度來看待空間所形塑的氛圍?在消費者的角度觀看,哪一種生活型態的消費者會選擇複合性空間做為消費實踐的場所?現今社會已經不再只是為了滿足基本的生理需求而消費,很多時候是為了商品本身的價值及表達個人化的特徵而去消費,此次藉由「海邊的卡夫卡」案例來了解複合式空間裡生活風格所表現的豐富社會意涵,其背後是隱藏著經由許多文化理論運作而形成的特質;因生活風格是一種生活方式的顯現,生活方式與消費文化、社會空間息息相關,本論文以複合式空間「海邊的卡夫卡」觀察文化消費體驗與空間之間的連結性,藉由質化與量化研究呈現彼此的結構關係。 本研究共分為五章,第一章為緒論。第二章論述生活風格、文化消費及消費空間的形成概念。從生活風格的意涵與文化消費的連結關係,藉由Bourdieu 文化消費理論為基礎,說明由品味、生存心態、資本的運作導向不同生活風格的區分方式;而不同生活風格的消費者會選擇不同消費場域作為展現品味的場所,進而探討消費空間的產生為人與空間不斷互動下所建構的概念。第三章為研究設計說明。第四章分析複合式空間氛圍與社群之間的連結,以統計分析及訪談內容結果,加以核對詮釋與分類。第五章為結論。

並列摘要


Modern Live House appears mostly in the style of compound space. Since its development varies in diversity, the information collected by the community is more abundant. This phenomenon also reflects how information of niche culture is exchanged in Taiwan and what its future tendency can be. This study adopts “Kafka on the Shore,” one of the gathering places for indie bands, as the study subject, aimed at analyzing how contemporary culture consumption is formed in the style of compound space. The study focuses on the compound space shaped by culture consumption, space, and the atmosphere, interpreting the field space and life style by applying the theories of culture consumption and life style to various study subjects with different roles and viewpoints. From the view of the producer, how does the owner think of the atmosphere shaped by space? From the view of the consumer, what kinds of consumers with what type of life style will choose a compound space to spend money? The reason why consumers spend money is more than satisfying their basic physical and psychological needs now. More of the time, they consume for the value of the product itself and the expression of individualism. By studying the case of “Kafka on the Shore” this study is hoping to understand the abundant social meanings suggested by the life style of compound space and to comprehend the characteristics shaped by different cultural theories. Since life style is a representation of how people live, it has a close relationship with consumption culture and social space. In this case, the study observes the links between culture consumption and space to discover their structural relationship based on the case of “Kafka on the Shore.” This study is divided into five chapters. The first chapter is the introduction, while the second chapter explains the concept of life style, culture consumption and consumption space. Based on Bourdieu’s theory of culture consumption and the relationship between the meaning of life style and culture consumption, this chapter interprets how tastes, habitus, and the operation of capital lead to diverse life styles. On the other hand, consumers of different life styles will choose different fields of consumption to demonstrate their tastes. This chapter will also discuss why the constant interaction between humans and space generates the space of consumption. The third chapter is the study design, while the fourth chapter focuses on analyzing the links between compound space atmosphere and community. The interpretation and classification will be made on the basis of statistic analysis and interviews. The last chapter is regarding the conclusion and future studies.

參考文獻


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