在全球資本主義下,台灣多數地區的開發挾『經濟成長』的神話,得以實現現代化與都市化的象徵,但發展的背後卻造成人與土地的關係失衡,地方的歸屬感逐漸消失,此現象在鄉村地區尤為明顯。然而『地方特色』與『文化產業』是地方的根基所在,故政府在『全球化思考、在地化行動』的大方向下,推動地方文化產業復興的政策,希望以提升地方經濟發展的前提下,同時保存地方特色與在地文化。本文以大溪地區為例,探究本地文化產業發展的現況,並將文化產業與永續發展相結合,歸納出在永續發展的條件下,地方文化產業所具有的特質與現象,並有助於規劃與推動地方文化產業。 本文以大溪地區現有的文化產業為例,採深度訪談與問卷調查之研究方式,分析公部門、私部門、當地住民、外地遊客對於本地文化產業的作法與態度,並在永續發展的前提下,探究本地區文化產業的現況與問題,並分析其內外環境的優劣條件,做為本研究的結論。 研究發現,大溪地區文化產業受限於產業的本質、公私部門的政策規劃、業者本身的經營態度與市場的需求,雖具有永續發展的條件,卻不利於永續經營,如何突破地方文化產業先天上的限制,以傳統為根本,結合創意思考,在永續發展的框架下延續地方文化產業的生命,是值得相關部門思考的面向。
Under the global capitalism, the development of most Taiwanese regionses carry the myth of "economic growth", can carry out the symbol that the modernization turns with city, but development of back cause the relation disequalibrium between person and land, the ownership feeling in the place disappears gradually and this phenomenon is particularly obvious in the country region.However"the local distinguishing features "with" cultural industry" is the groundwork place of place, the past government is in "globalization thinking, local action " of generous get down, push the policy of local cultural industry renaissance, hope to keep a place special feature in the meantime under the premise that promotes economic development in the place with at ground culture.This text takes Ta-hsi region as an example and investigates the current conditions of native cultural industry development, and combines together cultural industry and sustainable development and induces under the condition of sustainable development, characteristic and phenomenon had by cultural industry in the place, and contribute to programming and cultural industry in the promotion place. This text takes existing cultural industry in Ta-hsi as an example and adopts depth interview and the research method of questionnaire, analytical method and attitude of visitor to native cultural industry of the public agent, private section, local denizen, other parts of country, and investigate current conditions and problem of native area cultural industry under the premise of sustainable development, and analysis it inside outside the good and bad condition of the environment, be used as the conclusion of this research. The research finds the management attitude of the policy programming, operator and the need of the market that cultural industry in Ta-hsi is been limited by the essence, male and private section of the industry, although have the condition of sustainable development, the disadvantage conduct at the lasting, how break the restriction of cultural industry inborn in the place, take tradition as a root, combine a creativity thinking, continue the life of cultural industry in the place under the frame of the sustainable development, is a worth and related section to consider of face to.
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