從組織屬性探討藝術節之運作

A Study of Operation of Arts Festival by Organization Property

林佳慧(Chia-Hui Lin)

指導教授 ： 黃蘭貴

國立臺北藝術大學/文化資源學院/藝術行政與管理研究所碩士班/碩士(2006年)

https://doi.org/10.6835/TNUA.2006.00111

摘要

民眾對休閒活動的重視，使得匯集各式表演藝術形式且每隔一段時間固定舉辦的藝術節，成為熱門活動之一。歐洲地區近百年來已辦理為數眾多的藝術節，在全球化影響之下，亞洲各城市也紛紛跟進，企盼開創出具有在地風格特色的藝術節。藝術節運作的基本條件之一為具有固定行政組織，瞭解不同組織屬性之藝術節運作方式及其管理特點，對於藝術管理工作者建構更完善的藝術節運作模式具有相當重要性。
本研究首先歸納整理亞洲主要城市所辦理的藝術節之營運組織屬性，將其分為非營利組織、政府公共組織、公辦民營，以及營利單位或不可歸類等四種。並分別以「香港藝術節」、「澳門藝術節」及「台北藝術節」作為非營利組織、政府公共組織及公辦民營之個案。透過個案研究的途徑，採用厚實描述的方法，本研究探討三個藝術節個案運作的各個面向，並檢討其優缺點，進一步更依據組織管理的觀點，分別以「CORPS」模式、「公共組織績效評估」及「民營化委託方式之條件」分析「香港藝術節」、「澳門藝術節」及「台北藝術節」三個個案，分析不同組織屬性的營運單位在藝術節運作上的特點。最後，綜合三個個案之分析得到結論與建議。
本研究提出以下四點結論：一、藝術節的發起人或單位為影響其營運組織屬性之關鍵；二、營運組織屬性影響藝術節節目內容安排的運作模式；三、評估非營利組織的「CORPS」模式可用以發展藝術節運作之共同衡量指標；四、從組織屬性探討藝術節之運作必需將不同組織屬性的目的納入考慮。
對於採用公辦民營之運作模式的「台北藝術節」，本研究則提出三點建議：一、台北市文化局應主動為「台北藝術節」聘僱藝術總監並重新檢視其使命，以回歸藝術節運作之專業性；二、應排除營利組織作為「台北藝術節」之受委託執行單位；三、重新檢視藉由公辦民營之委託方式辦理「台北藝術節」之適切性。

關鍵字

藝術節 ； 組織屬性 ； 非營利組織管理 ； 公辦民營 ； 台北市文化局

並列摘要

The Art Festivals of Hong Kong, Macao, and Taipei draw a great deal of attention to themselves due to their recreational content and interactive artistic performances that attempt to meld space, environment, and audience. These festivals are popular and generate several peripheral benefits, such as economic and tourism boosts for their respective communities. Over the last century many Art Festivals have grown in such degrees that they now attract portions of their audience from outside their traditional regions of influence. At present all major Asian cities now hold their own Art Festivals, in which each city attempts to put forward their own unique Asian perspective.
The study summarizes the different common types of organisations that can host and direct Art Festivals: Non-profit organizations, Governments, PrivatizationIndustry, and Industry and others. It also examines, through the lens of organizational management, several case studies: the Hong Kong Arts Festival, the Macao Arts Festival and the Taipei Arts Festival. In addition it provides the reader with conclusions and suggestions originating from the organizational management perspective.
This study proposes four conclusions:
The type of organization that an Art Festival will use depends upon the founder’s preference.
The types of organization property of Arts Festival affect the way to arrange the program.
The「CORPS」 model that measure the nonprofit organizational can develop the common indicator for the operation of Arts Festival.
All of the aspirations of each type of Art Festival organization should be taken into consideration when discussing their attributes.
The author of this study proposes an additional three suggestions for Taipei Arts Festival:
Taipei City Government Department of Culture Affairs invites the artistic director of the Taipei Arts Festival and reviews the mission statement, in the hope that it will aid in a return of the festival to the professional operation.
Suggests that the director discontinues the corporate sponsorship of the Taipei Arts Festival.
Asks the director to re-examine the necessity of privatization in the Taipei Arts Festival’s leadership.

並列關鍵字

Arts Festival ； Organization Property ； Nonprofit Organizational Management ； Privatization ； Taipei City Government Department of Culture Affairs

參考文獻

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