會展產業是一項已經在歐美盛行已久的商業模式,然目前在歐美地區,會展產業的發展已呈現飽和的狀態,因此,會展產業的觸角已漸漸延伸到亞洲。會展產業是一個需要大量人才的產業,「人力」是會展產業最不可或缺的一環,因此,了解對從事會展工作意願之影響因素也成為會展產業一項重要的課題。 一般認為,個人的文化智商會影響其判斷事情的觀點;而人格特質也會影響到個人的行為模式,而這兩項都是影響人類做決策時相當重要的因素,但目前較少研究探討文化智商及人格特質對從事會展工作意願之影響。因此,本研究以大學三年級與四年級學生作為研究對象,探討個人文化智商、人格特質與從事會展工作意願的相關性,並納入受測者和人口基本變項一同探討。 研究結果發現,在文化智商方面,「認知」對從事會展工作意願有顯著影響,而人格特質方面,「宜人性」與「外向性」二項人格特質對從事會展工作意願有顯著影響。此外,本研究結果也發現,具有會展產業相關實習或工讀經驗的受測者,其對於從事會展工作有較高的意願。
The Meeting, Incentive, Conference, and Event (MICE) industry has been a well-developed business model but revealing decreasing development in Europe and the U.S; therefore, it has gradually been extended to Asian countries. The MICE industry has labor-intensive features which require lots of personnel to maintain business operations. Recruiting qualified and talent person is no doubt significant to the MICE industry. As a result, exploring factors that influence the intentions pursuing to MICE careers has become an important issue. In general, individual cultural intelligence may affect one’s judgment and points of view, and personality traits often affect individuals’ behavior patterns. These are two determinants to human beings when making decisions; however, very few studies exploring the impact of cultural intelligence and personality traits on intentions pursuing to MICE careers. Therefore, the study takes junior and senior college students as research subjects to investigate the impact of cultural intelligence, personality traits, and demographic variables on intentions pursuing to MICE careers. Findings of the study indicate that the cognition dimension of cultural intelligence has significant positive effect on intentions to work in the MICE industry. Regarding the personality traits, extraversion and agreeableness personalities both reveal significant high willingness to work in the MICE industry. Meanwhile, one’s work and intern experiences have significant positive effects on the willingness to work in the MICE industry.