新南向与台灣中小企業: 進軍馬來西亞之有效通路

New Southbound Policy and Taiwan SMEs：How Firms could sell into Malaysia Effectively

顏子健(Tze-Jian Gan)

指導教授 ： 林哲群

國立清華大學/科技管理學院/國際專業管理碩士班(IMBA)/碩士(2017年)

摘要

N/A

關鍵字

馬來西亞 ； 新南向政策 ； 清真認證 ； 電子商務 ； 服務業

並列摘要

As a nation that is comparatively small in terms of size and population, Taiwan has to rely mainly on export as part of their growth strategy. Its share of total export in 2015 was valued at NTD$ USD$285 billion, which is 54 percent of its total economic activities for the year (NT$285b/523b) Ministry of Finance. Currently, the total bulk of Taiwanese exports to ASEAN countries rank second after its exports to China. Having said that, SMEs share of export for that year itself is 15.21%, a comparatively low figure. The paper therefore seeks to study the potential opportunities for Taiwan SMEs at this juncture under the auspices of a New Southbound Policy, a renewed economic directive under the new government. For Malaysia which no longer enjoys substantial cost advantages in terms of labor intensive manufacturing, service industry has to be the next significant revenue driver. SME owners have a grasp of understanding about the domestic market, moreover to the myriad rainbow of multi-ethnicities living in Malaysia. Following section orientates among numerous topics with regard to new company registration, securing finance, Halal industry, and various marketing channels in Malaysia, with an emphasis towards retail and services.

並列關鍵字

Malaysia ； New Southbound Policy ； e-commerce ； Halal certification ； services

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