近年來不斷推廣「認養代替購買、領養不棄養」的觀念,除了透過政府收容所、民間中途之家等認養外,也越來越多人透過認養網站與Facebook認養寵物,本研究探討寵物認養者與送養者以Facebook作為認養平台,寵物資訊呈現方式是否影響民眾認養、推文與留言意願,因分享的人數越多,被認養的機會也更高。 透過分析不同呈現方式的認養貼文,供送養人在Facebook貼文的參考,能夠有效的將待認養寵物的資訊分享出去,讓待認養的動物們能被更多人看到,增加被認養的機會。除此之外,也利用網路分享,將「認養代替購買、領養不棄養」之觀念推廣出去,透過認養減少流浪犬貓造成的社會問題。
In recent years, we continue to promote the concept of “ adoption inteads of buing, adoption does not abandon” . In addition to through government shelters and half-way homes, but also more and more people through the adoption websites and Facebook to adopt pets. This study expores pet adopters and donors to use Facebook as a platform for adoption. The pet information presention affects people to adopt, the willing to leave messages and tweets. Because the more people share, the higher opportunities to be adopled. Through the analysis of different ways of the adoption posters, for donors post in the Facebook pages as reference. We can share information of pets effectively, so that the animals can be seen by more people to increase the opportunity to be adopted. Besides we can use websits to share the concept of “ adoption inteads of buing, adoption does not abandon” . By adoption to reduce the social problems that cause by stray dogs and cats.