The Key Success Factors of New Product Development in Flexible Printed Circuit Industry
軟性電路板 ； 新產品開發 ； 關鍵成功因素 ； 層級分析法 ； Analytic Hierarchy Process (AHP) ； Key Success Factor (KSF) ； Flexible Printed Circuit (FPC) ； New Product Development
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隨著全球生產基地及市場環境的變化，產品交期、彈性、品質及低成本已經成了企業競爭致勝的關鍵。軟性電路板運用於電子產品上，完全符合電子產品輕薄短小的發展趨勢，因此廣泛應用於PC及周邊產品、通訊產品、顯示器和消費性電子產品等領域。有鑒於現今軟性電路板廠必須即時反應客戶需求，在新產品設計與打樣過程中，經常會發生一些設計問題，造成產品驗證或打樣轉量產的延遲。產品設計的缺陷往往在生產過程中或樣品產出後才發現，通常只要發生一個致命性錯誤或者在競爭行列中無法在樣品認證期間送樣通過承認，就無法取得該產品的接單機會。 軟性電路板製造商在新產品投入打樣到轉量產期間，若是能在投產前針對客戶需求製造端及設計端分析，找出影響新產品開發關鍵成功因素，實為刻不容緩的研究課題，希望能夠提供軟性電路板產業在新產品開發時完整思維的參考。本研究目的在探討影響軟性電路板新產品開發的關鍵成功因素，並對軟性電路板產業新產品開發提出具體建議做法，使軟性電路板業者易於掌握其關鍵成功因素以達事半功倍之效益，順利接獲客戶訂單及提升企業技術能力。 依據國內外專家學者的理論基礎及相關文獻探討，並考慮產業本身特性，經由專家訪談彙整出組織文化、經營策略、新產品開發、研發管理、市場導向、財務能力、法規及環境議題七個構面，推展出25個相關準則，據以構建一個研究架構，再以此設計問卷的主要內容，再利用層級分析法(Analytic Hierarchy Process, AHP)來計算各項因素的權重值，以了解R&D(Research & Development)群體及製造群體在評估構面或評估準則的重視度及其異同。 研究結果顯示在構面中最重要的分別為「財務能力」、「經營策略」及「市場導向」。在評估準則中最為重要的部分為「財務管理能力」、「製造管理能力」、「正確的產品研發策略」、「產品製程設計能力」、「明確的開發目標」及「技術可行性評估」等六項。由此可知在軟性電路板產業中，設廠營運所需的財務能力必須要有一定規模以上的資金，在新產品開發過程中必須確立產品研發策略及目標，在新產品導入之初期評估所有生產要素(人、機、料、法、作業環境)，新產品投產過程中再藉由製造管理能力來提升效率、品質及流程，進而降低成本從中獲取利潤。
With the global producing areas and the market environmental changes, the delivery of product, elasticity, quality and low-cost have become the victorious key of enterprise competition. Flexible Printed Circuit (FPC) which is used by electronic product conforms to the tendency of electron product that is short, thin and small; therefore, it generally applies on the computer and periphery product, communicates product, liquid crystal display and consumer electronics and so on. Forasmuch the factory of FPC must be react consumer’s requirement nowadays; it takes place some design problem during the new product design and sample run. What is more, the defection of the production always occurs after producing the product or sample. Consequently, it will lose the change to acquire the new order, as long as, the product design emerges the critical mistake or the product cannot acknowledge during the period of samples approval. During the period that FPC manufacturer decides the new product turn into the sample run to pilot run, it is urgent that the manufacturer should look for what the consumer requirement team and analysis the design team before investing the commodity, and then finding the effect of key success factors of new product development. This study offers comprehensive suggests about the producing commodity for FPC manufacturers. The purpose of this study is to probe into the key success factors of the new product in FPC industry. Furthermore, in order to let manufacturer successfully obtain more orders, and promote enterprise technical competence, some critical success factors for FPC manufacturers are proposal. According to domestic and foreign scholar’s theory, relative literature, the characteristic of industry and interviewing the experts, seven aspects are concluded. They are organizational culture, business strategy, new product development, research and management, market orientation, finance capability, law and environmental issues. And the research framework is constructed with the seven aspects and the twenty-five criteria. Moreover, we calculate the weightings of factors using Analytic Hierarchy Process in this study. The samples are including two groups, the Research & Development team and manufacturing team. The two groups have some similarities and differences between seven aspects and twenty-five criteria. Finally, the results of the study show the most important aspects are the finance capability, business strategy, and market orientation. And the most important criteria are financial management, product development capability, correct R&D strategy, product manufacture capability, explicit aim of developing new product, and technology feasibility evaluation. In conclusions, there is evidence that the finance capability for each manufacturer in Flexible Printed Circuit industry has to own funds that over the standard. Beside, manufacturer needs to establish product develop tactic and aim during the new product development process. In addition, at the initial stage of new product development, we should evaluate all manufacturing elements, for example people, machine, material, law, working environment. By means of manufacture capacity of management, we can promote efficiency, quality and process in order to reduce cost for obtaining more profit.
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