Nowadays IT industry has developed rapidly, Online shopping is becoming more and more mature. Consumers can rely on your monitor and keyboard at home, will be able to achieve the purpose of shopping. Consumers seem to have no physical store. This is not the factual situation. The physical store have it's advantages and the social presence played a very important role.This study aims to explore the social presence on these two platforms, to bring consumers the true feelings.Whether physical stores continue to grow under the pressure of the online shop