美感、創意與偏好之關係研究—以大廳與客廳為例—

The Relationship among Aesthetic, Creativity and Preference: Lobby and Living Room as Examples

龔志宏(JHIH-HONG KUNG)

指導教授 ： 莊修田

中原大學/設計學院/室內設計學系/碩士(2009年)

https://doi.org/10.6840/cycu200900456

摘要

在室內設計的領域中，除了「功能」取向的基本需求以外，「美感」與「創意」這兩個面向的心理需求，也成為室內設計能否使人喜愛的兩個關鍵。本研究嘗試以大廳與客廳為案例，探討「場所名稱」所產生出的認知意義對於人們的「美感」與「創意」評價有何影響，並分析「美感」、「創意」與「偏好」三個變項的關係；主要的研究目的如下：
1.探討個人屬性的不同，對於美感、創意以及偏好是否有顯著的差異。
2.分析並比較美感、創意與偏好三變項及其構成因素彼此間之相關程度。
3.探討並比較個人屬性、美感、創意對於偏好的解釋力。
本研究以德懷術以及量化的相關性研究法為方法；將自行發展的圖片問卷透過網路問卷調查後，運用電腦統計軟體SPSS將調查所得的資料，進行因素分析、描述性統計、差異檢定、皮爾森積差相關、多元迴歸等，結果發現：
1.大廳與客廳的偏好，分別由8個與6個因素所組成，每個因素都具有不同的心理屬性與視覺特徵。
2.不同屬性之受測者，對於大廳與客廳的美感、創意與偏好所構成之部份因素，確實會有顯著之差異。
3.大廳與客廳的美感、創意與偏好三變項彼此間全部都有著顯著之相關；而其三變項構成之因素彼此間，絕大部分都有著顯著之關聯。
4.大廳的部份是以美感與創意的相關程度最高；客廳的部份則是以美感與偏好的相關程度最高。
5.大廳的部份有7個變項可聯合解釋偏好52.1％的變異量，影響「大廳偏好」以創意變項為主。客廳的部份有7個變項可聯合解釋偏好59.3％的變異量，影響「客廳偏好」則以美感變項為主。
希望本研究的結果，能對室內設計領域中不同空間類型的設計需求議題有所助益；並在最後，提出了對於設計實務與後續研究一些建議。

關鍵字

客廳 ； 大廳 ； 偏好 ； 創意 ； 美感

並列摘要

In addition to functional needs, the emotional needs of aesthetic and creativity, in interior design field, are two key components to win users preference. Using lobby and living room as examples, this research is trying to explore how connotative meaning of places affect people’s evaluation on aesthetic and creativity and to analyze the relationship among variables in aesthetic, creativity and preference about these two examples.
The purpose of this research include:
1.Exploration of differentiation toward aesthetic, creativity and preference between subjects of different sexes, ages, occupations, level of educations and art-related experiences.
2.Analysis and comparison of the relationship among variables in aesthetic, creativity and preference, and the correlations between each two factors of these three variables.
3.Exploration and comparison of the explained variance for preference.
The applied research methods include the qualitative Delphi technique, and the quantitative correlational study. After using a self-developed questionnaire with photographs of lobby and living room on the Internet, the collected data was analyzed with SPSS software, applying such techniques as factor analysis, descriptive statistics, t-test, Pearson r, multiple regression.
The results include:
1.Preferences about lobby and living room consist of 8 and 6 factors respectively; each factor has unique psychological attributes and visual qualities.
2.Sexes, ages, occupations, level of educations and art-related experiences differ significantly in some factors of aesthetic, creativity and preference about lobby and living room.
3.The variables in aesthetic, creativity and preference about lobby and living room are significantly related to each other, and most of the factors of these three variables are significantly related to each other.
4.The highest correlation coefficient among three variables about lobby is aesthetic and creativity; as for living room, aesthetic and preference.
5.Multiple regression analysis about lobby reveals 7 predictive variables accounting for 52.1% of total explained variance, and the main variable is from creativity; as for living room, 7 predictive variables accounting for 59.3% of total explained variance, and the main variable is from aesthetic.
The result of this research is expected to be helpful to issues about design needs in different types of interior design, and proposes suggestions for design practices and future academic research.

並列關鍵字

creativity ； aesthetic ； living room ； preference ； lobby

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