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  • 學位論文

國際商品認證機構關鍵成功因素 之研究

Key Success Factors of International Product Certification Bodies

指導教授 : 邱榆淨
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摘要


隨著消費者的意識抬頭,產品在行銷前都必須通過各種消費者保護制度的檢驗,因此,商品認證的業務隨之蓬勃發展;面對政府的釋權、調合標準的發展與全球性相互認證制度的盛行,促使該產業進入一個全球化的單一市場。這樣的需求與變化,使置身於自由貿易及自由經濟中的國際商品認證機構,必須面對與日俱增的競爭態勢。 業者唯有探討其關鍵成功因素,採取適當之競爭策略,進行資源有效配置,以達永續經營之目的。 本研究經由該產業專家所提供的意見與經驗,彙整成一套完整的國際商品認證機構關鍵成功因素之評估層級架構,並分別針對現今任職於各地的國際商品認證機構和產品製造廠二十四位具有代表性之專家進行問卷調查,藉由層級分析法(Analytic Hierarchy Process, AHP),獲得評估準則的權重值,以瞭解各評估構面與準則的相對重要程度。 經分析後得知,受訪者一致認為「服務能力」為最重要的考量構面,其次依序為「技術能力」與「外在影響因素」,尤其在「服務能力」方面具有相當高的共識度。受訪群體亦一致認為「作業管理」與「專業知識」之評估準則為國際商品認證機構重要關鍵成功因素,其中又以「作業管理」為最重要因素。 這一套完整的國際商品認證機構關鍵成功因素之評估層級架構,在使用AHP分析後,能有條理地讓決策者清楚掌握國際商品認證機構的關鍵成功因素,並瞭解各項評估因素之相對重要程度,使決策者在進行組織發展、策略規劃與資源配置時,可將應該特別重視之因素納入考慮,有效提升決策品質及降低人力與時間的成本。

並列摘要


As consumers' consciousness resumes, products must comply with consumer protection acts before marketing and selling. In turn, the related business of product certification is gradually increased in demand. In the face of clearing up right, harmonious standard development, government empower on product certification and the prevailing of global mutual acceptance scheme, impel this industry to enter a global market. Such demands and changes, enable placing oneself involved in the International Product Certification Body in free trade and liberal economy, must face the competition situation of growing with each passing day. Proprietors only probe into key success factor, adopt the proper competitive strategy and carry on the effective distribution of resources to reach the purpose to manage permanently. This research establishes an evaluation hierarchical structure of International Product Certification key success factor by expert’s opinions and experiences in this industry. Moreover, twenty-four experts work at International Product Certification Bodies and manufacturers worldwide are invited to participate in this research, and using the Analytic Hierarchy Process(AHP)we obtain the comparative weightings of all evaluation aspects and criteria. Learn after analyzed, experts think unanimously that the most important aspect is “Service Capability”, and secondly “Technology Capability ”, then “External Influence Factor”, especially, quite high consensus in “Service Capability”. Experts also think the survey correlations of “Operation Management” and “Professional Knowledge” are the key success factors for International Product Certification Bodies; among them, “Operation Management” still regarded as the most principal factor. The hierarchical evaluation structure of International Product Certification key success factor, after using AHP, orderly enables the decision maker know well and clear the mainly successful factors of International Product Certification, find out about the relatively important degree of each evaluated factor and let decision maker take specially factors consideration when going on organization development, tactics planning and resource distribution, in order to improve decision quality and reduce the manpower and cost of time effectively.

參考文獻


林宗輝, 2006年, 營造業經營模式關鍵成功因素之研究---以台灣綜合營造業為例, 國立成功大學高階管理碩士在職專班碩士學位論文。
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