文創產業長久發展所要面對的問題,因為影響文創產業企業評價的研究極為重要。主管機關及業界專家,也積極研討我國目前文創產業籌資及評價所面臨的相關問題,希望本研究讓有意投入文創業者,提供籌資與評價實務,進而能協助文創業者順利於資本市場籌資! 本研究僅以Porter(1985)所提出的價值鏈觀點,發展成衡量構面,並運用專家意見法與模糊層級分析法(FAHP)做為本研究的分析方法,進行分析衡量構面與評估準則間的權重關係,以探討影響文創產業的企業評價之關鍵因素。 研究結果發現,以「企業經營展望」與「文創產品與衍生價值」這兩大構面之合計權重值達63.0%,在目前「成長迅速」競爭激烈的文創產業的企業,企業決策者應將其列為最優先考量之層面。
Cultural and creative industries long-term development issues to face. Because Factors Affect Business Valuation of Cultural and Creative Industry enterprise evaluation is extremely important, issues related to the competent authorities and industry experts, China is also actively discuss financing and evaluation of cultural and creative industries are facing, I hope this study for prospective entrepreneurs into the text, provide financing and evaluation practices , and then the text can help entrepreneurs successfully in the capital market financing! This study focuses on the perspective of the value chain by Porter(1985), the development of a measure dimensions and the use of expert opinion methed and Fuzzy Analytic Hierarchy Process (FAHP) as method the analysis of the present study analyzed a measure dimensions and evaluatation weight relationship between the critetia and to explore the cultural and creative industries a key factor in the evaluation of companies. The results found that in order to "business outlook" and "cultural and creative products and derived value 'total weight of these two facets of the value of 63.0% weight in the current" fast-growing "cultural and creative industries competitive enterprises, corporate decision-makers it should be listed as the first priority of most levels.