本研究之目的主要是以創意設計手法為辦公室文具增添更多的附加價值。為達目標,本研究先以探討台灣文具產業之歷史、發展、及未來動向為主。商品之購買率會因消費者的需求而有所變動,因此本研究以文獻探討法洞悉消費者心理需求。在了解消費心理後,消費者情感也是主導商品銷售的主因之一。故,以心理學之角度探討情感,針對正面情感做深入探討後,歸納出正面情感類別與其誘因及其所導致之結果,並將此作為後續設計之引導方針。此外,為根尋工業設計領域之潮流,情感設計的討論是經由三個層面的歸納所整合出的概論。其三個層面分別為:本能性 (經由外觀吸引力而定義)、行為性 (經由產品的使用效率及使用當下的愉悅性而定義)、反思性 (對於產品所投射的認知性)。此三層面既歸納與整理後,應用於檢視案例分析之基準、亦可應用於後續設計上。因產品設計具有時效及潮流性,分析市場現況後,發現「治癒系」商品為目前功能性產品之主流。故,本研究之設計主軸為:根據正面情感之引導方針,進行設計的構成以符合「治癒系」商品之標準,也藉此提升產品本身之附加價值及加強產品與消費者之間之連結。
The main purpose of this study is to design office stationery products that are innovative and value-added. The approach of this study was to first explore the stationery industries in Taiwan and the industrial history and development. Secondly, in depth investigation on consumer insights were done through literature reviews. Thirdly, consumer emotions were examined and a general guideline of positive emotions and its inducement and effects was constructed for the design work of this study. Moreover, following the industrial design trend, emotional design aspects were explored. Three dimensions of emotional aspects (visceral, behavioral and cognitive) were used to evaluate the examples in case studies. Furthermore, noting the trend of current market is critical; hence therapeutic qualities of products were defined and generalized as the basis for the latter design work. In summary, the design of office stationery products will be based upon the positive emotional aspects such that therapeutic qualities will best be implied upon products through product-to-consumer connections.