透過您的圖書館登入
IP:52.54.103.76
  • 學位論文

應用系統工程方法於涵蓋作業能力之整合性策略架構發展

Applying Systems Engineering Approach for the Integrated Strategy Framework Development Involving Operational Capability

指導教授 : 宮大川

摘要


摘要 為了順利地推動公司層級的策略,高階經理人在關注跨產業的市場機會時,有必要先顧全策略性作業能力的整備工作,以確保策略的可行性。為此,本研究所發展的整合性策略架構,能夠在策略底定之前,經由系統工程程序的機制,建立一個整合性策略。由於作業主管的參與,得以及早因應經營管理面向的重大影響,並針對急需改善的關鍵性能力,提出適切的改善計畫,以促進策略的可行性。 本研究以 3C 電子業者有意進入汽車電子市場的情境為例,並藉由案例展示檢驗所提出架構的可行性。此一案例情境,根據業者對於 Telematics 市場的策略定位,各級主管得以參與先期的策略規劃,反思導入新的品質管理系統之後,當前的作業層面,諸如產品發展流程和資訊系統的落差,如何因應未來的營運環境。其過程,經由需求評估和相關作業流程的初步設計之後,基於策略性能力整備的優先性,在資訊系統架構的規劃過程之中,也突顯出業者在日後和供應廠商、和客戶之間更為密切的協同關係。因此,本研究所建立的整合性策略架構,其思維能夠在策略形成的初期,即納入中階或是作業層級的管理者共同參與。此一做法,頗受到經驗豐富的管理者認同,除了 3C 電子業者,亦將有助於其他有意跨業發展的業者參考。

並列摘要


ABSTRACT Appraising operational capabilities for a feasible corporate-level strategy is a vital necessity during strategy formulation. The literature on top management is deficient in terms of both broader perspectives about operational considerations and focusing on market opportunity in the related manufacturing industries. Therefore, this thesis aims to develop an integrated strategy framework to coordinate these considerations and improve the strategic capabilities of critical operational requirements. This framework performs integrated strategy development through a systems-engineering approach and with the involvement of the empowered managers. The demonstration is applied in the case of a 3C electronics firm by looking backward over predefined strategic positions such as the Telematics market. The proposed approach assists managers in making concessions in relation to considerations in the NPD process and in term of appraising the fitness of operational capabilities; whether they are ready for the specific quality management system and the operational environment. The research conceives an integrated strategy development approach for providing considerations of operational capabilities in order to facilitate unhindered strategy implementations. By means of demonstrations, empowered managers respond to the interactions between product development and quality management systems. They further evaluate operational maturity and pay attention to information infrastructures for prior capabilities. This tightens the relationship between collaborative suppliers and customers for product development through strengthened IT capability. This research finds that the proposed integrated strategy framework performs well in relation to considerations for operations management, through multi-level manager involvement. In Company X, experienced managers also recognize the significant impact that this approach has on strategy formulation and decision-making, which reinforces the fact that firms mimic existing firms when entering a targeted multi-industry market.

參考文獻


59. Kalakota, R. and Robinson, M., 1999, e-Business: Roadmap for Success, Addison-Wesley Longman, MA.
17. Chatterjee, A., Satpathy, A., Ganguli, N. and Kumaresh, T.V., 2002, Collaboration: Key to World Class Quality, Quality, 41(6), 50-53.
1. Acur, N. and Englyst, L., 2006, Assessment of Strategy Formulation: How to Ensure Quality in Process and Outcome, International Journal of Operations & Production Management, 26(1/2), 69-91.
2. Andersen, T.J., 2004, Integrating the Strategy Formulation Process: An International Perspective, European Management Journal, 22(3), 263-272.
5. Basoglu, N., Daim, T., and Kerimoglu, O., 2007, Organization Adoption of Enterprise Resource Planning Systems: A Conceptual Framework, Journal of High Technology Management Research, 18(1), 73-97.

延伸閱讀