English Abstract
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In the past years, when a Non-profit Organization/Non-governmental Organization (NPO/NGO) was holding events, it could only rely on organizational funds and its members’ donations. And those events can hardly achieve their goals with insufficient resources. This study discussed how to integrate resources offered by government and private enterprises, maximize the use of resources and the scale of the event in a low-budget condition, and shape the spirit and further the mission of NPOs/NGOs. The result of this study would be a great “Blue Ocean” for PR activities planners.
This study worked on proposals of processes of organizing events. First to identify the concept of the event (e.g. for the disadvantaged or minority groups; for educational purpose). Then to integrate the requirements of sponsors, to combine the event with governmental resources, to get resources from any possible places, and to apply for grants from all kinds of governmental organizations. Finally, the idea of NPO/NGO could be taught to the public and be popularized to the extent of affecting government policies.
The research topic came from the researcher’s most familiar area i.e. the organization of events. It is focused on the topic of resource integration for events organized by NPOs/NGOs. The objectives of this study are:
1. To investigate the difficult situation – lack of resources – now faced by NPOs/NGOs while holding events.
2. To find a way for NPOs/NGOs to make up for their lack of resources by integrating resources from government and private enterprises. To increase the efficiency of using these resources for organizing events.
3. To encourage interactions between the NPO/NGO, governmental organizations and private enterprises. To create a win-win situation for all of them by identifying what they can contribute and what they need.
This study adopted literature review, in-depth interview and case study based on qualitative research as research methods. The interactions between NPOs/NGOs, governmental organizations and corporations were analysed, and their motives of supporting each other and modes of mutually beneficial cooperation were discussed. Further, this study investigated how NPOs/NGOs can integrate resources for organizing events using strategic alliances in order to achieve maximum efficiency (of integrating resources). The conclusion of this study and suggestions offered were in the last chapter.
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