溫泉遊客之休閒涉入、體驗與體驗幸福感影響關係之研究

The study on the relationship of tourists’ leisure involvement, experience, and experiencing well-being for hot springs

黃鈺婷(Yu-Ting Huang)

指導教授 ： 沈進成

國立高雄餐旅大學/觀光學院/旅遊管理研究所/碩士(2011年)

https://doi.org/10.6825/NKUHT.2011.00014

摘要

幸福一直是人們追求的人生目標。近年由於民眾面對著日漸沉重的工作壓力與生活壓力，對能抒解壓力的健康旅遊活動需求日益增加，顯示健康旅遊漸漸成為生活的重要部分之一。而旅遊的核心價值在於提供遊客深刻難忘美好的體驗，使得遊客感受到旅遊健康效益的同時，能否進一步增加生活的幸福感受，是頗富研究價值的課題。隨著旅遊的蓬勃發展，旅遊能否誘使遊客對旅遊活動的持續性涉入，讓遊客對旅遊活動產生興趣，並知覺到休閒活動的價值及重要性，進而對旅遊活動產生投入的意願，也是提升遊客體驗與幸福感的關鍵所在。有鑑於幸福感在旅遊研究的重要性日益增加，本研究提出體驗幸福感的概念，並以從事溫泉旅遊的遊客為實證分析的對象。總計共發出600份問卷，有效問卷為520份。研究結果包括如下：（1）發展體驗幸福感的衡量量表，經由項目分析與因素分析後萃取出八個因素構面，分別為：個人成長、人際關係、健康促進、解壓放鬆、樂趣享受、價值感、滿意度、休閒環境質量。（2）線性結構模式中，休閒涉入以中心性最為顯著；體驗以思考體驗最為顯著；體驗幸福感以休閒環境領域最為顯著。（3）以休閒涉入為區隔變數，將遊客區分為高涉入型為350人，及低涉入型為170人。（4）高涉入型與低涉入型遊客在休閒涉入、體驗及體驗幸福感間的影響關係達到顯著性差異。（5）由線性結構模式可知，休閒涉入正向影響體驗；體驗正向影響體驗幸福感；休閒涉入正向影響體驗幸福感；而且體驗是休閒涉入影響體驗幸福感的重要變數。本研究所建立的體驗幸福感的衡量量表，將可作為後續攸關旅遊幸福感相關研究的基礎，同時也將作為相關業者提升遊客休閒涉入、體驗與體驗幸福感的參考。

關鍵字

休閒涉入 ； 體驗 ； 體驗幸福感 ； 溫泉

並列摘要

Well-being is always people’s goal in life. In recent years, people are facing more and more stress from work and life, therefore, the need for stress releasing health tourism is gradually increasing. This shows that health tourism has become a very important part in life. The core value of tourism is to provide visitors an unforgettable wonderful experience. While visitors sense the health benefit of tourism, whether if they can further enhance their sense of well-being in life at the same time is a valuable subject to explore. With the vigorous development of tourism, whether if the tourism can attract visitors to continuously involve in tourism activities, allow visitors to create interest in the tourism activities and understand the value and importance of leisure activities, and then willing to involve in tourism activities, are all important aspects to enhance visitors’ experience and sense of well-being.
In the light of the growing importance of sense of well-being in tourism researches, this study proposed the concept of sense of well-being experience, and choose visitor from hot spring tourism as research subject. Data consisted of 600 questionnaires taken from grassroots people, and threre are 520 effective questionnaires. Study results include the following：（1） An experiencing sense of well-being measurement which came from article ad item analysis and factor analysis is described as 8 following factors: individual growth, personal relationship, health, stress-released, fun, values, satisfaction, and leisure environment.（2）In the linear structural equation, leisure involvement is noticeable on centrality, experiencing is significant by think experience, and sense of well-being is noteworthy of leisure environment. （3）Use leisure involvement as segmentation variable, 350 people being classified as high involvement, 170 people as low involvement. （4）High involvement and low involvement are both significant of leisure involvement, experience and sense of well-being experience. （5） In the linear structural equation, leisure involvement effects experience positively, experience effects sense of well-being experience positively. leisure involvement effects sense of well-being experience positively. And experience is important variable for leisure involvement to effect sense of well-being experience. The measurement table for sense of well-being experience this study established could be the foundation for future researches regarding tourism sense of well-being. The result of this study could also be a reference for related business owners to promote visitors’ leisure involvement, experience and sense of well-being experience.

並列關鍵字

leisure involvement ； experience ； sense of well-being experience ； hot springs

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