鶯歌陶瓷博物館與文化產業互動之研究

Research that Yingge Ceramics Museum interacts with cultural industry

陳南雄

指導教授 ： 黃光男

國立臺灣師範大學/教育學院/社會教育學系在職進修碩士班/碩士(2008年)

摘要

地方文化產業在近年來，已成為文化保存延續與促進地方發展的重要策略。
在政府文化政策主導下，成立許多以地方特色產業為主題之博物館，從政府輔導設立地方博物館的目標，可以發現它與地方文化產業有著許多的互動與聯結。
因此，本研究期望透過地方博物館與地方文化產業之結合，探討地方博物館與地方文化產業互動的關係。本文以台北縣鶯歌陶瓷博物館（以下簡稱陶博館）與鶯歌地方文化產業為研究對象，探討陶博館與鶯歌陶瓷產業之發展演變與現況調查，並依據文獻探討之結果，擬定非結構性之訪談大綱，分析陶博館與地方文化產業之相關動力，兩者間的連結與互動關係，以及所面臨的問題。最後，歸納出結論與建議，提供陶博館、地方社群動力、政府相關部門之研究參考。
根據本研究結果，所歸納之結論如下：
一、陶博館足以扮演地方文化產業發展的觸媒角色，也擴展了地方文化產業發
展之內外部資源網絡之連結。
二、陶博館所提供國內外的陶瓷作品，可帶入最新的陶瓷資訊。
三、商家沒有將陶瓷產業作永續經營之規劃，將產品帶入更具價值的另一面；
陶博館開館後，造成觀光經濟的磁吸效應。而館內的消費活動讓民間認為
有與民爭利的現象。陶博館主辦「鶯歌陶瓷嘉年華」活動和地方上發生的
不愉快，也為彼此間的關係蒙上陰霾；最初嘉年華會的舉辦目的，已因老
街商圈的形成，而有是否該轉型的聲音。
四、陶博館推動「社區總體營造」策略，讓鶯歌的社群團體感受到陶博館的改
變；地方人士希望陶博館發揮它的機會和優勢、排除劣勢和威脅，為鶯歌
提供更多的發展。
五、陶博館與地方社群協調整合不良，讓地方的發展耗損在無法協調合作的事
務上。因此，地方人士提出成立第三部門的想法，以作為鶯歌當地永續發
展的組織。
根據文獻資料與研究結果，研究者提出以下幾項建議：
一、陶博館與地方文化產業發展之互動
（ㄧ）培育人力資源與創意人才
（二）運用不同的行銷策略
（三）強化地方合作，成立第三部門的機制
（四）社區營造的全面發展
二、對地方社群動力的建議
以地方發展為目標，開放資源共享，共同提升社區文化形象，建構緊密的
社區文化形象網絡。
三、對政府機關部門的建議
（ㄧ）資源的分配應考量實際需要
（二）加強產業經營基礎
（三）維護社區文化形象建物
（四）加強地方居民的文化認同
（五）加強文化產業總產值的研究

關鍵字

鶯歌陶瓷博物館 ； 鶯歌陶瓷產業 ； 文化產業 ； 地方文化產業 ； 社區總體營造

並列摘要

ABSTRACT
In recent years, the local cultural industry（LCI）has already become the
important tactics that keep culture extend and bring about an advance in place.Under
the direction of government's cultural policy, a lot of museums that regard local
characteristic industry as the theme are established. Coach the goal that the
government set up the local museum ,we can find that there are a lot of interaction and
connection with LCI.
So, this research expects to pass the combination of local museum and LCI, probe
into the relation that the local museum interacts with LCI. This text regards Taipei County Yingge Ceramics Museum（YCM） and Yingge LCI as the research object, probe into YCM and development of Yingge Ceramics Industry and the development and investigate with the present situation, and the result probed into according to documents, draft the non- structural interview outline, analyse YCM and LCI every relevant motive force, linking it with interaction relation between the two, and the problems faced. Finally, sum
up the conclusion and suggestion, offer the research of YCM, local dynamics, government
bodies department to consult.
According to the result of study, the conclusion which this research institute sums up
is as follows:
First, YCM can act as a catalyst role of LCI development, and be expanding the
outside within network resources of the LCI and developing too.
Second, YCM offers the ceramic works both at home and abroad, bring into the latest
ceramic information.
Third, the Operator of ceramic shop has not managed continuously forever ceramics
industry and bring the products into another side that have value even more. After YCM is
open, the magnetism to suck the effect of tour's economic has cause. And the consumption
activity in YCM have been recognized as a behavior of fight the profit with the folks.
YCM hosts ' Yingge ceramics festival ' the activity and unhappiness in the localities,
covers with the haze for the relation between each other; The run-up purpose of ' Yingge
ceramics festival ' at first have a sound already that may be make the transition because of '
renew and reconstruction of business area '
Fourth, YCM is promoted the tactics of 'integrated community development', let the
community group of Yingge experience the change of YCM; The local personage hope
YCM gives play to its chance and advantage, gets rid of the inferior position and
threatenning, offer more development for Yingge.
Fifth, YCM is coordinated and combined with the local community badly, let the development of the place be consumed on the affairs of coordinating.: So, local personage
want to establish the third department, in order to as a Yingge organization which can
develop continuously forever in local.
According to the documents and materials and result of study, the researcher proposes
the following several suggestion:
First,the interdynamic plans among the museum and LCI development：
（1）Foster the human resources, intention talent.
（2）Use different marketing tactics.
（3）Strengthen local cooperation, establish the mechanism of the third department.
（4）Development in an all-round way of Integrated Community Development.
Second,Suggestion on local dynamics：
For the goal of local development, open resource-sharing, improve community's culture image together, build and construct the held fast community culture image network.
Third, suggestion on the departments of government bodies：
（1）Should consider the need in distribution of resources.
（2）Strengthen the foundation of managing of the industry.
（3）Maintain community's culture image and build things.
（4）The culture of strengthening place residents is approved.
（5）Strengthen the research of the gross output value of the cultural industry.

並列關鍵字

Yingge Ceramics Museum ； Yingge Ceramics Industry ； cultural industry ； local cultural industry ； integrated community development

參考文獻

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